Lucky Student To Receive Free Kia Soul From Gary Rome Kia

Gary Rome Kia of Enfield will be giving away a brand new Kia Soul to one eligible student from Enrico Fermi High School.

Enfield, CT -- Education is the stepping stone to a successful life, to becoming a productive member of society, and to bettering the world at large.  The British writer Gilbert K. Chesterston once said, "Education is simply the soul of a society as it passes from one generation to another."  The Gary Rome Kia dealership of Enfield, CT agrees that a good education is both timeless and priceless.  In concordance with this sentiment, Gary Rome Kia is holding a raffle to reward one deserving student at the local Enrico Fermi High School with his or her very own Kia Soul.

To qualify for an opportunity to win the raffle students had to show a dedication not only to their studies, but to outside interests and to their communities, as well.  Each potential winner has a grade point average of at least 8.0 out of 12.  He or she cannot have been absent more than 8 times, nor can he or she have any detentions, suspensions, expulsions, or been arrested in school or in the community.  

Academics is only half the equation, though.  Being a good student also entails being well-rounded and socially active.  In order to earn a chance at the Kia Soul, each student must participate in at least 2 extracurricular activities in school.  Outside the schoolyard, each student must devote at least 50 hours of his or her own time to community service.

The drawing to declare the winner will take place Friday, June 1st.  Gary Rome Kia would like to recognize the achievements of all 14 finalists who qualified for the Kia Soul giveaway:

Stephen Ballard

Stephen is very talented and involved in the music program here at Fermi High School. Stephen has donated his time and expertise to the program by tutoring other students. He has also participated in the Program of Studies evening, Safe Graduation Auction, String Festival, Jazz Festival as well as working at the concession stand at some of the Boys home Basketball games.

Sean Bridges

Sean is a very active member in the Enfield community and has donated his time to many worthwhile causes. Some of these causes included the Enfield Food Shelf, 4^th of July Road Race, Enfield Garden Club, Enfield Library Drop and Shop Event, Enfield’s Family Day Event and donations to NADA Women’s Shelter. His volunteer services do not stop there, for he has also had the ability to show his leadership as a co-facilitator of the Names Can Really Hurt Us Program.

Jennifer Coffey

Jen’s community service has involved helping her fellow students as well as stepping out into the community. Jen has been involved in various venues here at Fermi which include Fermi Fest, Freshman Orientation and LMC Tutoring. Her outside services span to include Toys for Joy Event, Rays of Hop Walk, Firefighters Book Drive and the Brownie Troop Pencil Project.

Bryan Cressotti

While overcoming obstacles of his own, Bryan still finds time to participate in many different activities and duties at a Child Development Center in East Windsor. His help and contributions to the center are greatly appreciated by not only the staff members but the families as well.

Gordon “Trey” Duggan

Trey has served the community well as a volunteer on the North Thompsonville Fire Department. He made his presence known during Winter Storm Alfred responding and assisting Enfield residents through emergency situations while supporting the other 5 fire departments in Enfield. He also serves the community on a daily basis through NTFD by responding to fire calls and attending weekly drills.

Michelle Cunha

Michelle is serving the Enfield community admirably by volunteering on the North Thompsonville Fire District #10 first as a cadet, and now as a regular volunteer firefighter. This developmental program has Michelle responding to emergency incidents and performing exercises to assist those in distress.

Marie Czarnecki

Marie is part of the LEO Club and has contributed many hours helping out our Senior Citizens within the community. Either it is a Holiday Party, Bowling or Rock-a-Thon at the Little Sisters of the Poor or a Pancake Breakfast at the Enfield Senior Center Marie is a welcomed volunteer. Mario also participates at a Physical Therapy Partners helping in the rehabilitation and wellness of their patients.

Alicia DiVito

Alicia has divided her community service hours assisting in numerous community service events held by the Enrico Fermi High School Instrumental Department as well as many outside organizations. With her music credentials being key, Alicia has assisted in the Enfield String Festival, Fermi Jazz Festival, Fermi Talent Show and new students to Music Freshman Orientation Program. Alicia has also volunteered at Shop Rite food drive, Loaves and Fishes Soup Kitchen and Network against Domestic Abuse collecting items for women and children and then assembling them into baskets for delivery.

Allison Dufour

Alli is a skilled violinist and has volunteered many hours working with younger students as part of a music team helping them to hone their skills. Whether it is organizing practices, scheduling rehearsals or giving additional hours to make sure the music would be top notch, Alli has been an example for young people to follow.

Victor Hipolito

Victor’s community service has included a wide variety of volunteer hours serving his community, school and church. His array of service has incorporated a Pot-luck supper, Jack-O-Latern Festival—Lego Competition—Faculty Holiday party and as a church usher.

Kaycee Hubbard

Behind every charity is a group of volunteers who make things run smoothly. Kaycee Hubbard is one of those people. She has contributed many hours of service by hosting meals for the poor and needy at a soup kitchen facility located in Chicopee, MA. Kaycee has helped in meal preparation, serve and clean up. Besides being a great addition to the volunteer staff, Kaycee’s allegiance to individuals and families in need is heartwarming. 

Matthew McKinney

Matt has been of assistance to his teachers by providing various services to them on a daily basis. Whether it be running copies, sorting files, setting up labs or making solutions Matt can be seen in every department here at Fermi High School willing to lend a hand and make every ones job a little easier. Matt also organized his Eagle Scout Project, allowing him to obtain the highest rank attainable in the Boy Scouting Program, as well as benefiting the community. Matt’s project was to paint and fix up the exterior of a church in East Windsor.

Maxwell Partyka

Max’s diversity has shown through by the variety of ways he has volunteered his time over the last year. It could be as simple as helping to prepare for Family Science Night, or playing his viola for the church orchestra every Sunday or a little more painful like donating blood at the Student Senate Blood Drive. Max has also enjoyed his time spent at the local food shelter or helping Friends of the Library at its annual book sale.

Kim Sweeney

Kim has volunteered over 80 hours in the Cardiac Rehabilitation Department at Johnson Memorial Hospital. Kim’s dependability, compassion and energy have made contributions to the lives of these residents by providing comfort and friendship is appreciated by both the staff and patients alike.

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Gary Rome Kia of Enfield serves Bristol, East Hartford and West Springfield, MA with new and used Kia cars. The staff at Gary Rome Kia of Enfield is ready to help you purchase a new Kia or used car in Enfield. When you visit our car dealership, expect the superior customer service that you deserve. With years of experience and training, the Gary Rome Kia of Enfield team is your Connecticut Kia dealer, and will get you into the Kia that was built for you. Get the new or used car by Kia in Enfield that you have been dreaming of by calling or visiting Gary Rome Kia of Enfield today.  Check out our website at http://www.GaryRomeKia.com.

Hyundai, Kia and Ford brands see the biggest long-term gains

Toyota's perceived quality score rose more than two percent over the last six months closing the gap with leading mainstream brand Honda, and Lexus once again reigned supreme among luxury brands, according to the Fall 2011 Perceived Quality Study from ALG, an independent subsidiary of TrueCar, Inc., and the industry benchmark for residual values and depreciation data.

"The continued rally of Toyota is evidence of the brand's widespread reputation for quality and ownership loyalty. This is the third straight survey where Toyota has shown relatively strong growth. If this trend continues, the brand might soon regain the top spot from Honda in the mainstream category," states Eric Lyman, Vice President, Residual Value Solutions, ALG.

Twice a year, ALG surveys approximately 3,000-4,000 U.S. consumers to gauge perceptions of a number of mainstream and luxury automotive brands for its PQS. According to Lyman, "Consumer perception can dramatically affect a brand's reputation and sales. A strong perception can result in greater sales while a negative perception can drive a consumer away from a brand's entire lineup."

Of the 23 brands included in the Fall 2008 survey that remain in the survey today, Ford brands, Kia and Hyundai have racked up the biggest long-term gains. Hyundai led the group, moving from 18th place to 9th place, a gain of nine spots over the past three years. Ford Cars and Ford Trucks moved from 15th to 7th and 8th to 3rd place, respectively, and lastly, Kia jumped from 23rd place in 2008 (last place among those still in the survey) to 18th place.

"These three automakers have made impressive efforts to improve brand perception and we can see that it has truly paid off in the mainstream rankings. The perception of where luxury brands stand in relation to each other seems to be solidly cemented in the minds of consumers, owing to the consistency of the luxury rankings," adds Lyman.

Additional highlights from the survey include: in the luxury category, Lexus topped the charts with an overall PQS of 82.4 (out of 100) followed by Mercedes (79.8 and -3.9 percent vs. the Spring 2011 Study), BMW (78.4; -2.5 percent), Porsche (76.7; -4 percent) and Acura (76.3; -2.6 percent). New to the survey is Alfa Romeo, scheduled to reenter the US market in 2013, which came in at the bottom of the luxury rankings, but as a brand is relatively unknown among US consumers. Honda (78.9; -2.5 percent) once again led the mainstream brands and Toyota (75.3; +2.3 percent) continued to rebound from the product recalls from early last year. Ford Trucks (68.7; -3.8 percent), Subaru (68.3; -3.5 percent), and Nissan (67.6; -3.4 percent) round out the top five.

About ALG

Based in Santa Barbara, California, ALG is a leading provider of data and consulting services to the automotive industry. ALG publishes the "Automotive Lease Guide" -- the standard for residual value projections in North America, and has been forecasting automotive residual values for over 45 years in both the U.S. and Canadian markets.

About TrueCar, Inc.

TrueCar, Inc. is an innovative automotive marketplace that benefits both buyers and sellers by providing a significantly better customer experience while helping qualified dealer partners to gain incremental market share and reduce costs. As a transparent, visual publisher of new car transaction data, TrueCar.com price reports help both dealers and consumers to agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid for the identically equipped new car over the last 30 days both locally and nationally.

TrueCar, Inc. works with a national network of over 5,000 Certified Dealers that provide up-front, no-haggle, competitive pricing to assist some of the nation's largest and most well respected membership and service organizations to meet the auto buying needs of their members and customers. These partnerships include American Express, AAA, USAA and more than 60 others. Collectively these audiences represent over 1M in-market customers each month.

KIA RACING CAPTURES SECOND GRAND-AM VICTORY AT ROAD AMERICA AND MOVES TO THE TOP OF THE TEAM AND DRIVER STANDINGS

Michael Galati and Nic Jönsson Pilot the No. 10 Infinity Audio Kia Forte Koup to Victory Lane for Their Second GRAND-AM Continental Tire Sports Car Challenge Win

- Victory moves the No. 10 Forte Koup to the top of the Street Tuner (ST) Team standings; Jönsson climbs to the number one ranking in the Driver standings

- Both Kia Forte Koups finished in the top six at the Road America 200

Following up their historic first win for Kia Motors America (KMA) in the GRAND-AM Continental Tire Sports Car Challenge (CTSCC) in April, Michael Galati and Nic Jönsson again co-drove the No. 10 Infinity Audio Kia Forte Koup to the checkered flag at Friday's Road America 200 in Elkhart Lake, Wis. Galati and Jönsson battled a field of more than 25 competitors in the 2.5 hour race, and the pair used the Forte Koup's braking and handling advantages on the fourteen-turn circuit to overtake several more powerful turbocharged cars and reach victory lane. With three races remaining in the 2011 season, the victory propelled KMA's second-year motorsports program and racing partner Kinetic Motorsports to the top of the Team and Driver standings in the ST class.

Michael Galati (left) and Nic Jönsson drove their No. 10 Infinity Audio Forte Koup to Kia Motors America's second-ever victory in the GRAND-AM Continental Tire Sports Car Challenge on Friday night at Road America in Elkhart Lake, Wis. - Photo Credit: Melissa K. Smith Photography

"It's unheard of for a second-year racing program to stand on top of the podium, but to do it twice in a single year is even more remarkable and underscores the tremendous effort both Kia Motors and Kinetic Motorsports have put into the program," said Jönsson. "The team went to extraordinary lengths to overcome the challenges posed by the Road America course and that makes this win even sweeter."

In addition to the victory, the driving pair of Adam Burrows and Trevor Hopwood had their best outing of the season at Road America with a sixth place finish in the No. 12 Forte Koup. After starting seventh on the grid, Hopwood took the ST lead for three laps before handing the No. 12 car over to Burrows. Team "BurHop" recorded their third top ten-finish of the year, and the race marked the second time this season both Forte Koups finished in the top ten in the same event.

After qualifying in the third position, Galati fended off a series of relentless attacks from several more powerful cars and kept the No. 10 Forte Koup in the top five during the race's first 90 minutes. With just over an hour remaining, Jönsson took the wheel and moved up the grid and into a fierce three-car battle for first place before ultimately overtaking the leader with 30 minutes remaining in the race.

Jönsson successfully held off repeated challenges from the second- and third-place cars for nine laps before a severe accident and full course caution ended the race under yellow and sealed Kia Racing's second victory of the season.

"We went to Road America knowing the course's long straights and elevation changes provided a significant challenge, especially against some of our turbocharged competitors, but the Kinetic Motorsports team did an amazing job preparing both Forte Koups and the team's strategy allowed Nic and Michael to use the braking and cornering portions of the track to their advantage and bring home Kia's second GRAND-AM victory," said Michael Sprague, vice president, marketing & communications, KMA. "We entered the 2011 season with increased expectations, and the team's hard work and dedication to continuous improvement has paid off with three podium appearances in seven races."

Racing fans can watch Kia's victory when SPEED broadcasts the Road America 200 on Sunday, July 3 at 1:00 p.m. ET. The Infinity Audio Kia Forte Koups will race for the first time in KMA's home state of California when they return for round eight of the CTSCC on July 9 at the legendary Mazda Raceway Laguna Seca. Fans can follow Kia Racing's progress and receive live updates from the track at facebook.com/kiaracing.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

2011 Kia Sorento Named to "Top 10 Family Cars of 2011" List by Kelley Blue Book's KBB.com

First Kia Vehicle Built in the U.S. is Lauded For Superior Mix of Ride, Handling and Interior Appeal

* Stylish, family-friendly CUV combines fuel efficiency and spacious interior for the best of both worlds
* Kia's best-selling vehicle offers families a child-friendly option at an outstanding value

The 2011 Kia Sorento CUV has received a lot of attention since arriving in January 2010, and that trend continues this week as Kelley Blue Book's kbb.com names the compact CUV one of the "Top 10 Family Cars of 2011." Recognized for its exceptional mix of ride and handling as well as a stylish and functional interior, the 2011 Sorento has achieved a number of historic firsts for Kia, including becoming the company's first vehicle to surpass 100,000 units in a single year and being the first vehicle built at Kia Motors Manufacturing Georgia (KMMG) in West Point, Georgia.

The Sorento combines Kia's distinctive design language with a comprehensive list of standard safety, convenience and technology features and was named a 2010 "Top Safety Pick" by the Insurance Institute for Highway Safety (IIHS).

"Sorento's recognition as one of the 'Top 10 Family Cars of 2011' by Kelley Blue Book's kbb.com is well deserved with its striking design and standout combination of performance, safety equipment and family friendly features," said Michael Sprague, vice president, marketing & communications, Kia Motors America. "As one of several recently introduced and dynamically styled products from Kia, Sorento accounts for more than 30 percent of our sales volume, making it the most popular vehicle in the Kia lineup."

Editors from Kelley Blue Book's kbb.com judged vehicles based on characteristics that make vehicles family-friendly, including safety, comfort, economy of operation, child-friendliness, a reasonable purchase price and good resale value. The kbb.com editors believe that all of the worthy vehicles on this year's "Top 10 Family Cars of 2011" list will provide an excellent ownership experience for the families who choose to make them their own.

"The 2011 Kia Sorento is our new favorite in what we often label the two-and-a-half-row segment," say editors from Kelley Blue Book's kbb.com. "If you need three rows on a daily basis or plan on putting adults in the way back, you'll be better served by something larger. But if your three-row needs are occasional and involve at least a couple elementary-schoolers, the 2011 Kia Sorento is a more affordable, more fuel-efficient, more maneuverable alternative. A superior mix of ride, handling and interior appeal helped cement the Sorento's spot on this year's list of 'Top 10 Family Cars'."

About the 2011 Kia Sorento

The 2011 Sorento, the first vehicle to roll off the line at Kia's new state-of-the-art manufacturing facility in West Point, Georgia, encompasses both the brand's signature design cues as well as its distinct combination of value, safety and style. The 2011 Sorento, which has been Kia's best-selling vehicle each month since going on sale in January 2010, offers consumers a well-equipped, well-appointed CUV, suited perfectly for the fun, dynamic and discerning driver. Available in LX, EX and SX trim levels, the 2011 Sorento features a starting MSRP of $22,395.

2011 Kia Motors America Product Line

Kia's model year 2011 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

About Kelley Blue Book (www.kbb.com) Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com is a leading provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer locations. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.

Kia Motors' State-of-the-Art U.S. Manufacturing Facility is Featured in a Segment of the History™ Channel's Hit Series Modern Marvels

All-New 2011 Kia Sorento CUV Production Process Shown Start to Finish

# In-depth look at advanced automotive manufacturing
# Interactive plant tour features facts and images of automotive production

IRVINE, Calif., March 4, 2010 – Premiering tonight at 8 p.m., an episode of the hit series on HISTORY™ Modern Marvels, will feature a segment on Kia's first U.S. auto assembly plant, Kia Motors Manufacturing Georgia (KMMG), and the production of the all-new 2011 Sorento CUV. As part of the segment, Modern Marvels will present an in-depth, behind-the-scenes look at automotive manufacturing, advanced techniques and state-of-the-art technology used in Kia's brand new manufacturing plant.

As with all episodes of Modern Marvels, viewers are able to visit www.history.com for a deeper dive and more information. In addition, at >History.com/tour, viewers will find information specific to this episode of Modern Marvels on how to build a car, as well as about other Modern Marvels' episodes, such as how to demolish a building, build a modular home and build a golf club. The History.com tour site also will provide an interactive virtual plant tour of KMMG's facilities that features video, imagery and facts about the various stages of production of Kia vehicles. Through the interactive plant tour, visitors can see selected views of the Kia plant and learn how Kia is revolutionizing the auto manufacturing business.

"There is an innate curiosity for viewers to see how a car is produced from raw materials to a finished product and the opportunity to be part of HISTORY's popular series, Modern Marvels, is a natural fit as our new state-of-the-art manufacturing plant utilizes the latest in automotive manufacturing technology to assemble the 2011 Sorento," said Michael Sprague, vice president of marketing, Kia Motors America. "Introducing new audiences to the Kia brand is a priority and innovative and educational programs such as Modern Marvels enable us to increase brand familiarity in captivating ways."

All-New Kia Sorento CUV

Completely redesigned for the 2011 model year, the all-new Sorento is a modern CUV that is just the right size for today's consumer. Sorento now employs a unibody design with the ability to comfortably fit up to seven passengers, offering more space and ride comfort than the previous-generation model, as well as easy handling. In addition to offering a comfortable ride, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities and three months complimentary service1. Also standard on all models are auxiliary and USB audio input jacks for connecting personal MP3 players and Bluetooth® wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for all compatible mobile phones. Available push button-start ignition with smart key, rear sonar back-up sensors, voice-activated navigation, rear view back-up cameras and air ionization purification technology complete the modern and high-tech driving experience.

With two new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as the recently announced UVO powered by Microsoft® infotainment system (to be available in select Kia models in the U.S. beginning in summer 2010). Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be assembled at Kia's first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup, and is now in dealerships.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Soul Named to "2010 Top Cars for Families" List by MotherProof.com

Urban Passenger Vehicle Named Best Overall Value

# Top parenting site recognizes Soul for family-focused features
# Kia hatchback offers versatility, safety features, styling and value

IRVINE, Calif., February 17, 2010 – Kia Motors America's (KMA) resident halo car, the 2010 Soul urban passenger vehicle, continues to accumulate accolades, having now been named to the "2010 Top Cars for Families" list by online parenting site MotherProof.com as "Best Overall Value." Also given two "Top Safety Picks" by the Insurance Institute for Highway Safety (IIHS), named one of the "Most Exciting Cars of 2010" by TIME.com, one of "10 Great and Safe Rides for Teens" by AutoWeek magazine and most recently the "Best Hatchback of 2010" by online automotive authority Cars.com, visited by more than 10 million car buyers each month, MotherProof.com selected the Soul for its appealing nature, functionality and overall value.

"Shopping for a family vehicle does not mean sacrificing style, affordability or fun and Soul lets parents maintain their individuality while keeping the family safe and stylish with a slew of personalization options and standard safety features," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "As the kick-off to Kia's largest brand transformation to date, which most recently included the all-new 2011 Sorento crossover, Soul's wide-ranging appeal continues to receive consumer and media acclaim and bring more and more buyers to Kia showrooms."

The MotherProof.com awards showcase cars, SUVs and minivans that "mom reviewers" consider to be top vehicles for families in a number of segments, including minivan, three-row SUV or crossover, two-row SUV or crossover, wagon, sedan, fun, overall value, hybrid and best LATCH connectors. Winners are then chosen based on family-friendly criteria set forth by the reviewers, including ease of entrance and exit for all passengers, LATCH connector usability and easy seatbelt usage, among other features.

Soul offers an immense amount of style and value on top of an extensive list of standard safety features sure to appeal to all families, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.

Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors' affordable halo vehicle offers an attractive starting price below $14,000. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging.

Kia Product Line

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The vehicle line features the stylish Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CUV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at Kia Motors Manufacturing Georgia, Kia's first U.S.-based manufacturing facility in West Point, Georgia, further enhances the lineup.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Soul Named "Best Hatchback of 2010" by Cars.com

Award-Winning Kia Urban Passenger Vehicle Honored by Popular Online Automotive Site

# Kia Soul outpaces competition in increasingly competitive segment
# Soul offers unique styling and an abundance of personalization options, safety features and value

IRVINE, Calif., January 15, 2010 - Hot on the heels of being named "Small Car of the Year" by FAMA Magazine, Kia Motors' popular five-door has been named "Best Hatchback of 2010" by online automotive authority Cars.com, visited by more than 10 million car buyers each month. Also recently given two "Top Safety Picks" by the Insurance Institute for Highway Safety (IIHS), named one of the "Most Exciting Cars of 2010" by TIME.com, one of "10 Great and Safe Rides for Teens" by AutoWeek magazine and named to the "Top 10 Back-to-School Cars" list by Kelley Blue Book's kbb.com as well as the top ten "Consumers' Favorite Cars for College Students" list by Edmunds.com, Soul was honored by Cars.com for definitive styling, excellent safety features, agile handling and overall value.

"Designed for consumers looking for a new way to roll, Soul offers an unbeatable combination of style, personalization, safety features, and value," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "Soul kicked off our largest brand transformation ever, followed closely by Forte compact sedan, Forte Koup and the all-new 2011 Sorento crossover, effectively raising our brand profile. The Cars.com honor shows Soul's perpetual appeal as it continues to receive consumer and media acclaim and attract new buyers to Kia showrooms."

Of nearly 70 all-new or redesigned cars for 2010, Cars.com reviewed and selected the top vehicles across six automotive categories, including Best New SUV of 2010, Best New Compact of 2010, Best New Hatchback of 2010, Best New Hybrid Hatchback of 2010, Best New Hybrid Sedan of 2010 and Best New Wagon of 2010. Each category winner presented outstanding value, safety features, interior comfort, handling and attractive styling.

Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors' affordable halo vehicle offers an attractive starting price below $14,000. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging. In addition to presenting an immense amount of style and value, Soul also offers an extensive list of standard safety features, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.

Kia Product Line

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The vehicle line features the stylish Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CUV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at Kia Motors Manufacturing Georgia, Kia's first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Soul Named "Small Car of the Year" by FAMA Magazine

Award-Winning Kia Urban Passenger Vehicle Honored by Top Hispanic Women's Publication

# Kia five-door selected for numerous consumer-friendly attributes
# Soul's value, safety features and styling enhance overall appeal

IRVINE, Calif., January 11, 2010 – Adding even more recognition to its growing list of accolades, the 2010 Kia Soul was named "Small Car of the Year" by FAMA Magazine during an award presentation at the 2010 North American International Auto Show (NAIAS) in Detroit. Also named one of "10 Great and Safe Rides for Teens" by AutoWeek magazine, one of the "Most Exciting Cars of 2010" by TIME.com, given two "Top Safety Picks" by the Insurance Institute for Highway Safety (IIHS) and named to the "Top 10 Back-to-School Cars" list by Kelley Blue Book's kbb.com, Soul was selected by FAMA for its extensive list of safety features, dynamic styling, impressive interior room and value

"Soul offers today's consumer a practical and attractive option with a more than impressive package of vibrant styling, extensive safety features and standard amenities," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "In today's economy we feel it's important that buyer's don't have to sacrifice these necessities for overall value, and Soul delivers."

Editors from FAMA selected the top vehicles across six categories, including Editor's Choice Award, Green Car/Hybrid of the Year, Best Luxury Sport Utility, Sport Car of the Year, Small Car of the Year and Car of the Year for Women. Each vehicle considered possessed a long list of safety features, impressive styling, interior space and value.

Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors' affordable halo vehicle offers an attractive starting price below $14,000. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging.

In addition to presenting an immense amount of style and value, Soul also offers an extensive list of standard safety features, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors Unveils Advanced Infotainment System Powered by Microsoft®

# Kia UVO, short for "Your Voice," features a breakthrough user interface that provides simple and quick access to your vehicle's multimedia and infotainment systems
# UVO is the first in-vehicle solution to integrate full Microsoft® intelligent speech engine technology

IRVINE, Calif., January 5, 2010 – Kia Motors America (KMA) today unveiled an innovative and intelligent in-car communications and entertainment system, "UVO powered by Microsoft®," to be available in select Kia vehicles starting this summer. UVO provides consumer friendly voice- and touch-activated experiences for simple management of music files and hands-free mobile phone operation. Co-developed with Microsoft and based on Windows Embedded Auto software, UVO is an easy-to-use, hands-free solution that allows drivers and passengers to answer and place phone calls, receive and respond to SMS text messages, access music from a variety of media sources and create custom music experiences.

Understanding drivers want and need intuitive controls, Kia Motors and Microsoft® designed UVO to enable a new level of voice recognition through Microsoft® speech technology. UVO users will be able to access media content and connect with people through simple, quick voice commands without having to navigate through menus. By supporting complex grammar, UVO needs only short voice commands to connect drivers and passengers with their desired functions. An interactive system, UVO responds to inquiries such as "What's playing?" and provides audible answers and related functions, helping to keep drivers' eyes safely focused on the road ahead of them.

UVO also brings advancements to in-car technology through an immersive user experience. The interface features a 4.3-inch, full-color display that provides detailed information on media content, phonebook data and vehicle information, and the screen also doubles as a rear-view camera when the shifter is put in reverse. UVO is an open platform that seamlessly integrates with a wide variety of mobile phones, music players and other devices, making it easy for drivers to quickly pair devices.

"UVO powered by Microsoft® is a breakthrough for in-vehicle infotainment that helps allow drivers and passengers to safely and easily use all of their personal technologies to create personalized in-vehicle communications and entertainment experiences," says Michael Sprague, vice president, marketing, KMA. "Collaborating with Microsoft, Kia Motors is able to offer drivers an experience that will provide our cars with a clear competitive advantage."

"We are very excited with the customized approach Kia Motors is bringing to in-car infotainment," says Kevin Dallas, General Manager of Microsoft's Windows Embedded Business division. "Kia's UVO system demonstrates how the power of Windows Embedded technology can keep consumers connected to the devices, information and entertainment that matters to them most."

Based on the award-winning Windows Embedded Auto platform, UVO can be updated easily as new consumer devices continue to be introduced to the market.

UVO will debut this summer in the all-new 2011 Kia Sorento CUV and will be extended to additional Kia vehicles as part of the brand's technological evolution. Kia Sorento, Soul, Forte and Forte KOUP already come standard and at no extra cost with Bluetooth® wireless technology connectivity, iPod®/MP3/USB connectivity, and a three-month SIRIUS® satellite radio subscription.

UVO will be shown for the first time at the 2010 International Consumer Electronics Show (CES) in Las Vegas, January 7-10, in both the Kia Motors and Microsoft booths and representatives from both companies will be on-hand for demonstrations.

Key Features of UVO, powered by Microsoft:

# Advanced Speech Recognition: Intelligent Microsoft® speech technology is trained to the system operator's voice, creating a personal profile and allowing for up to two different voice profiles in various languages. Support for large grammar commands and faster response time means the content is delivered when you ask for it. Kia Motors' UVO system is the first in-vehicle solution to integrate full Microsoft® speech engine technology.
# Natural Interface Advancements: A full-color, easy-to-use in-dash monitor allows occupants to quickly scroll through media and mobile device content through intuitive voice and touch-screen commands.
# Custom Media Experiences with MyMusic: UVO's "Jukebox" function features a 1GB hard drive for media storage, allowing users to rip music from CDs or an MP3 player into personal MyMusic folders and store up to 250 songs sorted by title and/or artist – all through voice commands. The system can shuffle through an MP3 player or AM/FM and SIRIUS® radio stations and instantly identify what's playing all through simple voice commands.
# Rear Backup Camera: When the vehicle is put in reverse, a built-in rear backup camera uses UVO's in-dash display to provide clearer images of the environment behind the car assisting the driver to identify certain objects that otherwise may be difficult to see.
# Ability to Continuously Update Features and Services: Based on a flexible Windows Embedded Auto platform, updates and services can be delivered in a number of ways (over-the-air, over-the-Web) for Kia to continue to provide a superior user experience after the system enters the market.

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time contributing to the brand's continued gains in U.S. market share. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at Kia Motors' first U.S.-based manufacturing facilities in West Point, Georgia, will further enhance the Kia lineup.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

KIA FORTE NAMED 'CAR OF THE YEAR' BY NADAGUIDES.COM

All-New 2010 Kia Compact Given Esteemed Honor by Online Consumer Automotive Resource

# Forte recognized above competition for offering new-edge styling, value and fuel efficiency
# Kia Forte sedan and Koup give consumers entire package and class-leading combination of standard safety features
IRVINE, Calif., December 3, 2009 - On the heels of being named "Car of the Month" for August by NADAguides.com, the respected online automotive source has named the all-new 2010 Kia Forte "Car of the Year." Selected from the nine vehicles chosen as a "Car of the Month" throughout the year, Forte was honored for its attractive styling, value and an extensive list of class-leading features.

"Consumers as well as dealers have come to recognize the Kia Motors brand for attractively designed and priced vehicles with impressive fuel efficiency and a long list of standard safety features all backed by an industry-leading warranty, and the all-new Forte and Forte Koup are no exceptions," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "Forte is a very strong contender in the popular compact segment and it has definitely helped us continue to raise our brand awareness."

The NADAguides.com "Car of the Month" program aims to provide consumers with useful commentary, information and reviews on available new cars, trucks and SUVs, and showcases vehicles that offer impressive fuel economy, safety features and amenities. The editors at NADAguides.com carefully review the vehicles previously chosen as a "Car of the Month" to select the most deserving "Car of the Year." To be eligible, vehicles must be new for the model year and have a combination of impressive styling, fuel efficiency, low price point and cost of ownership. For the complete review, go to NADAguides.com.

"Not many cars can boast a full package when it comes to design features, price, performance and fuel economy, but the Forte leaves a lasting impression with all that and more," said Michael Caudill, automotive expert for NADAguides.com.

Available in three trims, LX, EX and SX, pricing for the all-new Forte sedan starts at $13,695 for the LX trim, while the EX begins at $15,995 and the SX starts at $17,495. Pricing for the stylish Koup, available in EX and SX trims, starts at $16,595 (EX), while the SX trim begins at $17,695. In addition to competitive pricing, Forte comes well-stocked with a long list of standard amenities, starting with a standard AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities with three months complimentary service. Also standard on all models is an auxiliary audio input jack and USB port for connecting personal MP3 players as well as Bluetooth® connectivity with steering wheel-mounted controls, which enables hands-free operation for all compatible mobile phones.

In addition to emotion-evoking performance and great design, Forte and Forte Koup also showcase a class-leading combination of standard safety features with active front headrests, advanced two-stage airbags, front seat-mounted and side curtain airbags, four-wheel disc brakes with an antilock brake system (ABS), brake assist (BAS), electronic brake-force distribution (EBD), electronic stability control (ESC), a traction control system (TCS) and a tire pressure monitoring system (TPMS).

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 650 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share and more recently achieved its best quarter of sales ever in 2009. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors Named One of the Five Most Connected Brands by Consumer Guide® Automotive

Well-Known Automotive Resource Site Honors Kia Brand for Impressive Standard Vehicle Connectivity Features

# Kia recognized for offering vehicles with standard technology that helps consumers stay connected

# User-friendly features including Bluetooth® and USB and auxiliary input jacks puts brand at the top of the pack

IRVINE, Calif., September 1 2009 – Kia Motors America (KMA) today announced it was named to the "Five Most Connected Auto Brands" list by Consumer Guide Automotive (www.consumerguideauto.howstuffworks.com/five-best-connected-brands.htm). The automotive resource site compiled a list of automotive manufacturers at the forefront of vehicle technology, recognizing Kia Motors for being ahead of the curve by offering standard audio and mobile phone interface features on new vehicles.

"In today's high-tech world, mobile phones and portable music devices are quickly becoming the norm," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "We recognize the value of incorporating features such as Bluetooth and USB and auxiliary input jacks as standard equipment in our vehicles, thereby giving our drivers the freedom to stay connected safely and easily while on the road."

Brands included on the list were recognized for offering advanced yet user-friendly connectivity technology that enables today's consumer to easily connect with multiple devices while in their vehicle, including computers, mobile phones and MP3 players.

"Kia deserves this recognition for bringing MP3, digital music player and cell phone connectivity to the masses," said Ed Piotrowski of Consumer Guide Automotive. "Products such as the Forte and Soul demonstrate easy-to-use MP3 and cell phone integration that Kia has made available on nearly every iteration of these affordable cars."

Kia vehicles, including the Soul urban passenger vehicle, Forte compact sedan and Forte Koup two-door, offer an impressive array of standard technology features for tech-savvy drivers and passengers. With a standard AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities and three months complimentary service1 , standard USB and auxiliary input jacks in the center console with full iPod® and MP3 controllability via the audio head unit and steering wheel controls (achieved with an optional accessory iPod cable), and standard Bluetooth connectivity with steering wheel-mounted controls enabling hands-free operation for all compatible cell phones, both drivers and passengers are sure to stay well-connected and suitably entertained.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Soul Named to TIME.com's 'Most Exciting Cars of 2010' List

Kia's Affordable Halo Vehicle Honored by Prestigious Web Site

# Soul recognized for eye-catching style, spacious interior and low price point

# Kia's newest five-door offers consumers entire package with safety features, value, style and options

IRVINE, Calif., August 31, 2009 – Kia Motors America (KMA) today announced the all-new 2010 Kia Soul was named to the "Most Exciting Cars of 2010" list by TIME.com, the online edition of TIME magazine. A recent addition to the expanding Kia lineup, Soul's head-turning style was modeled under the brand's current design evolution and offers consumers an attractive vehicle with myriad personalization options as well as numerous standard comfort and safety features. Also a recent recipient of a "Top Safety Pick" by the Insurance Institute for Highway Safety (IIHS) and named to the "Top 10 Back-to-School Cars" by Kelley Blue Book's kbb.com, Soul was recognized by TIME.com for its roomy interior, large cargo volume, standard convenience features and impressive value

"Being recognized by TIME.com is further proof that the Kia Motors brand hit a home run with the Soul and we are confident we are on the right track with vehicles including the Forte compact sedan, Forte Koup two-door and upcoming Sorento CUV,'" said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "Consumers are looking for vehicles that offer an unbeatable combination of style, fuel efficiency, technology, convenience and safety features, and Soul offers the complete package in addition to the ability to personalize and emotionally connect with your vehicle."

With a starting price below $14,000, Soul is available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport. Kia Motors' newest five-door offers consumers an immense amount of style and value, equipped with such driver-friendly standard convenience features as an AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities and three months complimentary service, and USB and auxiliary input jacks in the center console with full iPod® and MP3 controllability via the audio head unit and steering wheel controls (achieved with an optional accessory iPod cable). Soul also offers an optional Audio Upgrade Package that includes a center speaker, subwoofer, external amplifier and speaker lights that pulse to the beat of the music to truly enhance the personal lounge atmosphere.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

2010 All-New Kia Soul Named to "Top 10 Back-to-School Cars" List by Kelley Blue Book's KBB.com

Kia Urban Passenger Vehicle Honored by Prestigious Automotive Resource Site

# Soul recognized for style, value, fuel economy, warranty and reliability

# All-new Kia five door is an appealing option for students headed back to school

IRVINE, Calif., August 17, 2009 – Directly on the heels of earning a "Top Safety Pick" by the Insurance Institute for Highway Safety (IIHS), the all-new 2010 Kia Soul urban passenger vehicle has been named to the 2009 "Top 10 Back-to-School Cars" list by Kelley Blue Book's kbb.com. Soul was recognized by the well-known automotive resource site for its fun and quirky styling, impressive interior space, extensive warranty, notable fuel economy and enjoyable creature comforts.

"Soul is the perfect back-to-school vehicle, providing style and options that will appeal to students, as well as safety features, fuel economy and reliability that will give any parent piece of mind,'" said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "Soul, along with the all-new dynamically styled Forte compact sedan and the company's first-ever two-door, the Forte Koup, is a perfect representation of the exciting new direction of Kia Motors as the brand continues its most aggressive design-led product transformation to date."

The list, compiled by editors at kbb.com, represents vehicles that offer reliability, safety features, affordability, practicality, good handling and attractive styling, effectively appealing to both parents and students. Also taken into consideration is value, with all new vehicles posting starting prices below $18,000, with Soul easily complying with a base starting MSRP of $13,3002.

Soul, which also has been included on kbb.com's "Coolest New Cars Under $18,000" list, offers consumers "a new way to roll" with an extensive list of personalization options and unique exterior styling. Kia Motors' affordable halo car stands out in a sea of sameness with funky and fun features, including speaker lights, part of an available Audio Upgrade Package, that can pulse to the beat of the music or add mood lighting to the interior cabin, enhancing the overall personal lounge feeling. Standard features, including SIRIUS® Satellite Radio capabilities with three months complimentary service1 , USB and auxiliary input jacks in the center console with full iPod® and MP3 controllability via the audio head unit and steering wheel-mounted controls, and Bluetooth® phone connectivity with steering wheel-mounted controls, only add to the overall appeal of this spirited vehicle.

Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, pricing for the versatile five door begins at $13,3002 for the base trim, while Soul+ starts at $14,950. Moving up to the Soul! offers a price beginning at $16,950 and the Soul sport, designed for those with active lifestyles, starts at $16,950 and tops out at $18,600.

For more information about the 2009 Top 10 Back-to-School Cars from Kelley Blue Book's kbb.com, visit www.kbb.com/schoolrides09.

Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Forte Named 'Car of the Month' by NADAguides.com

All-new 2010 Kia Compact Sedan Lauded by Online Automotive Resource

# Forte recognized for offering sophisticated styling, value and numerous class-leading features

# All-new compact sedan tops segment by offering consumers the entire package

IRVINE, Calif., August 18, 2009 - The most recent addition to the Kia Motors America (KMA) ever-expanding line-up, the recently launched all-new 2010 Forte compact sedan has been named "Car of the Month" for August by NADAguides.com. Acclaimed for attractive styling, value and an extensive list of class-leading features, Forte is the latest installment to be launched under the brand’s design-led transformation.

"Forte boasts a number of very appealing qualities, including comfort, dynamic styling, fuel economy and overall great value for the compact segment" said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "We are pleased to be able to offer consumers the complete new car package at a low price point with the confidence of a 10/100 warranty."

The NADAguides.com "Car of the Month" program aims to provide consumers with useful commentary, information and reviews on available cars, trucks and SUVs, and features vehicles that offer impressive fuel economy, safety features and amenities.

"With a stylish and comfortable cabin, excellent fuel economy, great safety features and a 'Best in Class' engine, the Kia Forte is everything you need in a car," said a spokesperson for NADAguides.com. "Add in the low price point and a 10-year/100,000-mile limited powertrain warranty, and the Forte provides an exceptional value."

Available in three trims, LX, EX and SX, pricing for the all-new Forte compact sedan starts at $13,695 for the LX trim, while the Forte EX begins at $15,795. Moving up to the SX trim, pricing begins at $17,195. In addition to competitive pricing, Forte comes well-stocked with a long list of standard amenities, starting with a standard four-speaker AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities with three months complimentary service. Also standard on all models is an auxiliary audio input jack and USB port for connecting personal MP3 players as well as Bluetooth® connectivity with steering wheel-mounted controls, which enables hands-free operation for all compatible cell phones.

Along with appealing standard convenience elements, Forte showcases numerous class-leading features, including class-leading passenger volume of 96.8 cubic feet, class-leading horsepower of 156 with the 2.0-liter four-cylinder engine and a class-leading combination of standard safety features with active front headrests, advanced two-stage airbags, front seat-mounted and side curtain airbags, four-wheel disc brakes with an antilock brake system (ABS), brake assist (BAS), electronic brake-force distribution (EBD), electronic stability control (ESC), a traction control system (TCS) and a tire pressure monitoring system (TPMS).

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors Supports Car Allowance Rebate System With 12 Eligible Models

Full Array of Kia Vehicles Qualify For NHTSA New Buyer Incentive Program

IRVINE, Calif., July 24, 2009 -- In support of the recently signed Car Allowance Rebate System (CARS) by the U.S. government, Kia Motors America (KMA) today announced that consumers in need of a new vehicle will be able to choose from a total of 12 eligible Kia models (85 percent of full lineup) that qualify for up to a $4,500 rebate. Under this new buyer incentive program consumers can purchase a new, more fuel efficient Kia vehicle when they trade-in a less fuel efficient car or truck of any eligible make or model.

"Consumers have the opportunity to not only purchase a new car with a significant rebate, but also reap the benefits of modernized safety features, advanced technology as well as increased fuel economy," said Tom Loveless, vice president of sales, KMA. "There has been no other time in recent history when such an extensive national buyer incentive program has been implemented, and Kia Motors is pleased to provide consumers with a comprehensive selection of vehicles that are praised for their style, quality, value, fuel efficiency and long list of standard safety features."

National Highway Traffic Safety Administration (NHTSA) guidelines indicate that consumers may earn $4,500 with the purchase of a new car with an increase of 10-plus miles per gallon (mpg) or may earn $3,500 with an increase of four-plus mpg when they trade in a car or SUV with less than 18 mpg combined. For SUVs, five-plus mpg may earn $4,500 and two-plus mpg may earn $3,500. New passenger cars purchased under the program must get a minimum combined fuel economy of 22 mpg while new light-duty trucks or SUVs must get at least 18 mpg combined fuel economy to qualify.

In accordance with the NHTSA, retailers that are enrolled in the program will process transactions using program guidelines and apply appropriate credits at the time of purchase. The following details the official government criteria for trade-in rebates:

* Trade-in vehicles have been manufactured less than 25 years before the date of trade-in

* Trade-in vehicles must have a federal combined city/highway fuel economy of 18 mpg or less

* Eligible vehicles must be in driveable condition and have been continuously insured and registered to the same owner for at least one year

* Vouchers are not necessary; dealers will apply a credit at the time of the purchase

Additional information is currently being developed by the National Highway Transportation Authority and will be available on its Web site as it becomes available. For more information visit www.cars.gov, the official and only Web site for the program.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Sportage Awarded Top Ranking in AutoPacific 2009 Ideal Vehicle Awards

Sportage is Highest Ranked in Compact Crossover SUV Category

# Ideal Vehicle Award is Sportage's second AutoPacific award this year
# Compact SUV honored for high owner satisfaction

IRVINE, Calif., June 29, 2009 -- Kia Motors America, Inc. (KMA) today announced the 2009 Kia Sportage compact SUV topped the compact crossover SUV category in AutoPacific, Inc's 2009 Ideal Vehicle Awards (IVA), closely following the AutoPacific Vehicle Satisfaction Award received earlier this year. The AutoPacific IVA awards are a quantitative measurement of how closely a vehicle matches an owner's expectations.

"We take great pride in knowing our owners are satisfied with their vehicles and Sportage's recognition as an ideal vehicle is a tremendous compliment," said Michael Sprague, vice president of marketing, Kia Motors America (KMA). "This second AutoPacific award directly reflects the satisfaction of smart, discerning Sportage owners, and this type of consumer feedback validates Kia's commitment to providing high levels of quality, style, safety and practicality in all of our vehicles."

Sportage, noted for its passenger and cargo space as well as its off-road capabilities and impressive fuel economy, meets the needs of consumers looking for the total package at a significant value. Sportage offers an extensive list of standard safety and convenience features, including six airbags with full-length side curtain airbags, SIRIUS Satellite Radio with three months complimentary service and USB and auxiliary input jacks, while the 2.0-liter engine delivers impressive fuel economy at 20 mpg (city) and 25 mpg (highway).

Based on survey responses from more than 32,000 vehicle owners, the 2009 IVA measure the combination of trust, anticipation, expectations and reality within specific product segments by having respondents rate 15 attributes concerning whether they would change them after having owned their vehicle for 90 days. An "ideal vehicle" is one that meets the owner's expectations based on how few attributes they would change. Sportage received a score of 1,224 out of a possible 1,500.

In addition to Sportage's top ranking in its segment, Kia Spectra, Optima, Sorento, and Borrego ranked among the top five in their respective categories.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

All-New Special Edition 2010 Kia Soul

Limited-Run Special Edition Soul is Another "New Way to Roll"

IRVINE, Calif., June 24, 2009 -- Kia Motors America (KMA) today rolls out the first all-new special edition for the Soul model line, the 2010 Denim Kia Soul, a unique iteration of the popular urban passenger vehicle that further emphasizes Soul's cutting edge style and youthful, fun character. Matched with impressive fuel economy and safety features standard on all models, the special-edition Denim Soul provides consumers with even more personalization options.

"Denim Soul incorporates edginess and confidence," said Michael Sprague, vice president of marketing, KMA. "It illustrates our commitment to fresh design, even on a vehicle that's been in the marketplace only a few months, and it's the first of more special editions to be offered in 2010 for the recently introduced Kia Soul."

Exclusive to the Denim Soul is a unique denim exterior color, striking white side-view mirrors with matching white 18-inch alloy wheels, front fender turn signal indicator lights, a wing-type rear spoiler and a bold off-set white racing stripe completing the rally-inspired look. The Denim Soul is based on the Soul+ model and is fully loaded with the Audio Upgrade Package (center speaker, subwoofer, external amplifier and speaker lights that pulse to the beat of the music), an iPod connection cable for full functionality via the radio head unit and steering wheel controls, carpeted floor mats, moonroof and fog lights all included for this special edition.

The special edition Denim Soul starts at $17,300 with a five-speed manual transmission, and $18,250 with an automatic.

Denim Soul builds from the Soul+ model, which offers standard keyless remote entry, privacy glass on the rear and rear side windows, body-color door handles and dual body-color power side mirrors along with 16-inch alloy wheels with P205/55R16 tires. Soul+ offers additional standard features including cruise control with steering wheel-mounted controls, Bluetooth® hands-free connectivity, dual 12-volt power outlets and tweeter speakers, all enhancing creature comforts on the road, as well as a covered upper storage bin, dual visor vanity mirrors with covers and dual map lights. Black cloth seats are adorned with Soul logo inserts, further personalizing the cabin.

About the Kia Soul

Designed by Kia Motors' Southern California-based design team, Soul is currently on sale at dealerships across the United States and has already been recognized as a "Best Value" by the Texas Auto Writers Association and by Ward's Autoworld for its "Interior of the Year" list. Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, pricing for the versatile five door begins at $13,300 for the base trim, while Soul+ starts at $14,950. Enhancing to the Soul! or Soul sport offers a price beginning at $16,950.

A 2.0-liter four-cylinder engine is paired with either the five-speed manual or four-speed automatic transmission and is standard on Soul+, Soul! and Soul sport models. The engine produces 142 horsepower with 137 pound-feet of torque. Fuel economy offers a thrifty, fuel-sipping 24/30 mpg for both the automatic and manual transmissions², better than the Scion xB.

Offering plenty of standard features, the Soul trim offers a chrome-accented grille, clear lens auto-off headlamps, solar glass, black door handles and side mirrors, body-colored front and rear fascias with black inserts, black bodyside molding, rear wiper/washer, variable intermittent windshield wipers and 15-inch steel wheels fitted with P195/65R15 tires.

Passengers will find comfort in the Soul's roomy cabin that offers 40.2/39.6 inches of headroom (front/rear), shoulder room of 55.2/55.1 inches, 42.1/39.0 inches of legroom and a passenger volume of 102.3 cubic feet, more spacious than the Scion xB.

Soul's interior design is decidedly influenced by the car's highly specified audio system.

An uncluttered dashboard with a three-dial instrument cluster, LCD illumination and floating center stack design is the key visual feature and offers enticing access to the AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities and three months complimentary service³. Standard USB and auxiliary input jacks also are in the center console with full iPod® and MP3 controllability via the audio head unit and steering wheel controls achieved with an optional accessory iPod cable.

Additional standard interior features include air conditioning, tilt steering column, power door locks, power windows with driver's side auto-down, external temperature display and digital clock in the radio, an upper storage bin, dual-level glove box, 12-volt power outlet, rear window defroster, cargo area light and a dome light with delay out. A 60/40 split-folding rear seat offers multiple seating and cargo arrangements depending on driver and passenger needs.

Standard Kia Safety Features

Soul continues to offer the same high level of standard safety equipment as all Kia vehicles, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags. An Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS) also are standard. Front and rear crumple zones, side-impact door beams, impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard on all Soul models, making for a comprehensive list of standard safety features.

Industry-Leading Warranty

Like all Kia models, Soul is covered by a comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty, and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the comprehensive coverage program.

About Kia Motors America

Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."