USAA Names Kia Sportage To 2012 Best Value List

Being a younger sibling myself, I know the feeling of sometimes being overshadowed by an older sibling.  In the overall Hyundai Corporation, which includes both Hyundai Motors and Kia Motors, it is Hyundai (especially the Elantra) that has been accumulating accolades and awards left and right.  But little sister Kia is catching up and making a name for herself as well.

2012 Kia Sportage

The United Services Automobile Association (USAA) came out with their second annual "Best Value" vehicles list, which identifies the top 2012 automobiles in 16 categories that give consumers the most bang for their buck.  The Kia Sportage was crowned "Best Value" in the small SUV category for the second consecutive year, recognized for offering a competitive price and low insurance costs as well as being one of the Small SUV Top Safety Picks for 2012 from the Insurance Institute for Highway Safety (IIHS).

"The goal of the list is to help members identify vehicles that typically offer better safety ratings, lower insurance premium costs, higher fuel economy, better overall reliability and lower MSRP compared to other vehicles in the same category," said Steve Thompson, an assistant vice president at USAA.  "The Kia Sportage rose to the top as a vehicle that offers these key elements, making it a great buy for the value-minded consumer."

In addition to the "Best Value" list, the USAA also compiled a Top Ten for Teens list. The USAA commissioned a survey of parents asking what they value most in a car for their teenage children.  The top three parental considerations are reliability (81%), safety (73%), and affordable auto insurance (62%).  Another Kia model, the Kia Forte, ranks as one of their top ten cars based on these factors.

These new titles of high value are just some of the latest positive press Kia Motors is garnering.  Kia Motors America (KMA) has seen 20 consecutive months of year-over-year sales growth, and has been saluted by NADAguides, a leading provider of vehicle pricing and information, by having three of its vehicles - Rio 5-Door SX, Forte SX and Soul + - named to the publication's "Most Versatile 2012 New Cars Under $20K" list. Kia placed more vehicles than any other automaker on the top ten list.

"Having three of our vehicles named to NADAguides' 'Most Versatile 2012 New Cars Under $20K' list validates how far our brand has come in terms of quality, packaging and features development in such a short period of time," said Orth Hedrick, director of product planning, KMA. "With the presence and eye-catching style of Rio, Forte and Soul, Kia's complete vehicle line is comprised of a wide breadth of capable offerings at very affordable price points."

Best In Show: Kia Optima

2012 has been a very good year already for the North Korean automaker Kia. Kia cars have been garnering awards and accolades for their newest models left and right. The latest of these honors is the Kia Optima's title of "2012 Car of the Year" by Canada's Motoring TV, a weekly national half hour magazine style television program. The Optima also scored Motoring TV's "Best New Family Car" and the Kia Rio won "Best Small Car Under $21,000" category. Kia's win marks the first time in the 22-year history of giving out these distinctions that Motoring TV has awarded the same company "Car of the Year" back-to-back. The Kia Sportage earned the designation last year.

"The Kia Optima can be all things to all potential customers," said Brad Diamond of Motoring TV. "You have the regular sedan, the go faster model with its 274 turbo charged horsepower, and hybrid for those looking to do their bit for the planet."

"The 2012 Optima is a world-class vehicle encompassing a dynamic modern design, a driver-oriented award-winning interior, technology and top safety elements that have all contributed to make it a "Car of the Year" winner," said William Lee, President and Chief Executive Officer of Kia Canada Inc. "Having some of the top automotive journalists in Canada from Motoring TV validate the Optima and Rio further supports our flourishing brand value."

A big reason for the win was the Optima's new five-star safety rating under the recently revamped crash safety testing system conducted by the National Highway Transportation Safety Administration (NHSTA). Only 12 other car models have earned the NHSTA five-star rating. The new system includes tougher crash tests, and, for the first time, provides consumers with a single overall safety score per vehicle. Standard safety features on the Optima include:

• Six airbags (dual advanced front and front-seat mounted side as well as full-length side curtain)
• Anti-whiplash front active headrests
• Side-impact door beams
• Height-adjustable front seatbelts with pre-tensioners
• Three-point seatbelts for all seating positions
• Lower Anchors and Tethers for Children (LATCH)
• Four-wheel anti-lock braking system (ABS)
• Electronic Stability Control (ESC)
• Traction Control System (TCS)
• Vehicle Stability Management system (VSM),
• Brake Assist System (BAS)
• Hill Assist Control (HAC)

Available in several trim variations - LX, EX, SX and Hybrid - the Optima is sure to offer a vehicle that suits your needs. Each variation maintains impressive mileage; the 2012 Kia Optima delivers EPA fuel economy ratings of up to 24 mpg city and 35 mpg highway, among the highest in the class and on par with some smaller cars. For maximum economy, the Optima Hybrid delivers 36 mpg in the city and 40 mpg on the highway. The Optima combines the amazing fuel economy with an elegant design, everyday comfort, and an exciting array of technological features like Bluetooth wireless technology with steering wheel-mounted controls, USB and auxiliary input jacks, and Sirius XM satellite radio capabilities.