Being a younger sibling myself, I know the feeling of
sometimes being overshadowed by an older sibling. In the overall Hyundai Corporation, which
includes both Hyundai Motors and Kia Motors, it is Hyundai (especially the
Elantra) that has been accumulating accolades and awards left and right. But little sister Kia is catching up and
making a name for herself as well.
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| 2012 Kia Sportage |
The United Services Automobile Association (USAA) came out
with their second annual "Best Value" vehicles list, which identifies
the top 2012 automobiles in 16 categories that give consumers the most bang for
their buck. The Kia Sportage was crowned
"Best Value" in the small SUV category for the second consecutive
year, recognized for offering a competitive price and low insurance costs as well
as being one of the Small SUV Top Safety Picks for 2012 from the Insurance
Institute for Highway Safety (IIHS).
"The goal of the list is to help members identify
vehicles that typically offer better safety ratings, lower insurance premium
costs, higher fuel economy, better overall reliability and lower MSRP compared
to other vehicles in the same category," said Steve Thompson, an assistant
vice president at USAA. "The Kia
Sportage rose to the top as a vehicle that offers these key elements, making it
a great buy for the value-minded consumer."
In addition to the "Best Value" list, the USAA
also compiled a Top Ten for Teens list. The USAA commissioned a survey of
parents asking what they value most in a car for their teenage children. The top three parental considerations are
reliability (81%), safety (73%), and affordable auto insurance (62%). Another Kia model, the Kia Forte, ranks as
one of their top ten cars based on these factors.
These new titles of high value are just some of the latest
positive press Kia Motors is garnering.
Kia Motors America (KMA) has seen 20 consecutive months of
year-over-year sales growth, and has been saluted by NADAguides, a leading
provider of vehicle pricing and information, by having three of its vehicles -
Rio 5-Door SX, Forte SX and Soul + - named to the publication's "Most
Versatile 2012 New Cars Under $20K" list. Kia placed more vehicles than
any other automaker on the top ten list.
"Having three of our vehicles named to NADAguides'
'Most Versatile 2012 New Cars Under $20K' list validates how far our brand has
come in terms of quality, packaging and features development in such a short
period of time," said Orth Hedrick, director of product planning, KMA.
"With the presence and eye-catching style of Rio, Forte and Soul, Kia's
complete vehicle line is comprised of a wide breadth of capable offerings at
very affordable price points."
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