Thursday, May 10, 2012

USAA Names Kia Sportage To 2012 Best Value List


Being a younger sibling myself, I know the feeling of sometimes being overshadowed by an older sibling.  In the overall Hyundai Corporation, which includes both Hyundai Motors and Kia Motors, it is Hyundai (especially the Elantra) that has been accumulating accolades and awards left and right.  But little sister Kia is catching up and making a name for herself as well.

2012 Kia Sportage
The United Services Automobile Association (USAA) came out with their second annual "Best Value" vehicles list, which identifies the top 2012 automobiles in 16 categories that give consumers the most bang for their buck.  The Kia Sportage was crowned "Best Value" in the small SUV category for the second consecutive year, recognized for offering a competitive price and low insurance costs as well as being one of the Small SUV Top Safety Picks for 2012 from the Insurance Institute for Highway Safety (IIHS).

"The goal of the list is to help members identify vehicles that typically offer better safety ratings, lower insurance premium costs, higher fuel economy, better overall reliability and lower MSRP compared to other vehicles in the same category," said Steve Thompson, an assistant vice president at USAA.  "The Kia Sportage rose to the top as a vehicle that offers these key elements, making it a great buy for the value-minded consumer."

In addition to the "Best Value" list, the USAA also compiled a Top Ten for Teens list. The USAA commissioned a survey of parents asking what they value most in a car for their teenage children.  The top three parental considerations are reliability (81%), safety (73%), and affordable auto insurance (62%).  Another Kia model, the Kia Forte, ranks as one of their top ten cars based on these factors.

These new titles of high value are just some of the latest positive press Kia Motors is garnering.  Kia Motors America (KMA) has seen 20 consecutive months of year-over-year sales growth, and has been saluted by NADAguides, a leading provider of vehicle pricing and information, by having three of its vehicles - Rio 5-Door SX, Forte SX and Soul + - named to the publication's "Most Versatile 2012 New Cars Under $20K" list. Kia placed more vehicles than any other automaker on the top ten list.

"Having three of our vehicles named to NADAguides' 'Most Versatile 2012 New Cars Under $20K' list validates how far our brand has come in terms of quality, packaging and features development in such a short period of time," said Orth Hedrick, director of product planning, KMA. "With the presence and eye-catching style of Rio, Forte and Soul, Kia's complete vehicle line is comprised of a wide breadth of capable offerings at very affordable price points."

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