IRVINE,
Calif., December 7, 2012 - Kia Motors America (KMA) is one of the
fastest-growing car companies in the U.S., and its two popular crossover
utility vehicles have acquired an impressive collection of awards and accolades
from industry observers. This week, the
brand's two CUVs received a different type of recognition when Strategic Vision
revealed that new car buyers identified the 2013 Sorento and 2013 Sportage as
the number one ranked vehicles
in Total Value in the Medium and Small SUV segments, respectively, in the
research firm's latest Total Value Index® (TVI) study.
More than
350 new vehicles were vetted and over 77,000 buyers who purchased models from
September 2011 to June 2012 were surveyed to compile Strategic Vision's 16th
annual TVI study, which revealed that quality and innovation shaped buyers'
opinion of overall values. "The
result shows that innovation is the strongest single predictor of which cars,
brands and corporations are seen as the best value, or 'Total Value' in our
study," stated Alexander Edwards, president of Strategic Vision.
"Kia
takes great pride in advancing value to new levels of sophistication, and
Strategic Vision's 'Total Value' recognition is gratifying because it is based
on feedback from Sorento
and Sportage
customers," said Michael Sprague, executive vice president, marketing
& communications, KMA. "This
honor speaks to Kia's goal of producing cars that are not only affordable but
also dynamic in terms of their design, performance and cutting-edge technology
attributes."
The Sorento
combines fun and functionality in a refined and value-minded CUV with
impressive power. Kia's longest running
nameplate, the Sportage, offers design and performance in a compact CUV with
modern amenities and a fun-to-drive personality.
Kia's
Unprecedented Growth
Kia Motors is one of the world's fastest
moving global automotive brands; from 2009-2011 Kia launched more new vehicles
in the U.S. than any other automaker, and under the guidance of chief design
officer Peter Schreyer earned a reputation as an industry leader in automotive
styling. Kia Motors America's full line
of fun-to-drive cars and CUVs has earned critical acclaim and dramatically
increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive
year of market share growth, thanks in part to the largest increase of any
major brand in perceived quality[2] and the industry's highest brand loyalty
ranking[3]. Kia's U.S.-based
manufacturing facility in West Point, Georgia - KMMG - is responsible for the
creation of more than 10,000 plant and supplier jobs and builds two of the
company's best-selling vehicles in the U.S. - the Sorento CUV and Optima
midsize sedan*. Kia's value and
technology-laden lineup also includes the Sportage compact CUV, Soul urban
passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact
hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and
Sedona minivan.
About the
2013 Sorento
The 2013 Sorento incorporates all of the
comforts of Kia's signature crossover utility vehicle with the functionality
consumers have come to expect. Built at
Kia Motors' U.S. manufacturing plant in West Point, Georgia, the Sorento can be powered by any one of
three capable engines including a robust 3.5-liter V6 engine with sportmatic
shifting. The Sorento also offers
optional All-Wheel Drive, third-row seven-passenger seating, Bluetooth®[4],
SiriusXM radio[5], Infinity®[6] surround sound and Kia's UVO powered by Microsoft®
voice- activated infotainment and communication system[7]. The refined and value-minded 2013 Sorento is
offered at a starting MSRP of $23,150[8].
About the
2013 Sportage
The 2013 Kia Sportage offers value-, image-
and safety-conscious consumers a striking design and a standout combination of
fun-to-drive performance, the latest in-vehicle technologies, and an abundance
of comfort, convenience and safety features all at a tremendous value. The sleek and modern Sportage is available with either a
2.4-liter, 176 horsepower engine or a 2.0-liter, 260 horsepower Turbo GDI
engine. Inside the cabin, the Sportage
offers a host of available technology features, including Kia's all new UVO
Powered by Microsoft® hands-free, voice-activated infotainment system. The 2013 Sportage features a starting MSRP of
$19,000[9].
About Kia
Motors America
Kia Motors America is the marketing and
distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles
through more than 755 dealers throughout the United States and serves as the
"Official Automotive Partner" of the NBA and LPGA. In 2011, KMA recorded its best-ever annual
sales total and became one of the fastest growing car companies in the U.S.
[10] Kia is poised to continue its
momentum and will continue to build the brand through design innovation,
quality, value, advanced safety features and new technologies.
Information
about Kia Motors America and its full vehicle line-up is available at its
website - www.kia.com. For media
information, including photography, visit www.kiamedia.com.
About
Strategic Vision
Strategic Vision is a research-based
consultancy with over thirty-five years of experience in understanding the
consumers' and constituents' decision-making systems for a variety of Fortune
100 clients, including most automotive manufacturers. Its unique expertise is in identifying
consumers' comprehensive motivational hierarchies, including the product attributes,
personal benefits, value/emotions and images that drive perceptions and
behaviors.
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