Sun, 09 September 2012
Middle East and Africa preview event organised in Muscat — By A Staff Reporter — MUSCAT — A special event was held in Muscat recently to mark the Middle East and Africa preview of the all-new Kia Quoris luxury flagship sedan. The top management team from Kia Motor Corporation, Seoul consisting of Jae Yong Chung, Director - Middle East and Africa/Asia Pacific Operations, Peter Schreyer, Kia's renowned Chief Design Officer, Soon-Nam Lee, Director - Overseas Marketing Group, and Moon-Yong Chung, President of Kia’s Middle East and Africa regional headquarters were in Muscat for this exclusive launch event that was hosted for the Middle East and Africa market.
More than 70 delegates from over ten countries across the region participated in this event. During this event, a detailed presentation regarding the new model was shared by the KMC team and the all new Kia Quoris was unveiled with special effects. The participants in this event also had an opportunity to test drive the all new Kia Quoris. The all-new Kia Quoris luxury flagship will power the Kia brand into an entirely new segment of the global automotive market. The first modern rear-wheel drive Kia tops the global model range and is a true landmark vehicle for the company, combining stylish design with luxurious comfort, engaging driving dynamics and advanced high-tech features. This model would be available in Oman from November 2012.
“Quoris is our first rear-wheel drive large sedan for more than a decade and sets new standards for advanced design, new technologies and driving performance”, comments Thomas Oh, Kia Executive Vice-President and COO of the International Business Division. The name ‘Quoris’ conveys solidity, luxury and high technology, all resonating together as a chorus. The name is derived from the English words ‘core’ and ‘quality’ and hints at the attributes within the very heart the new flagship.
“Quoris is all about elegant simplicity, balanced proportions and simple surfaces.” says Kia’s Chief Design Officer, Peter Schreyer. “The class-leading long wheelbase, the prestige distance, large wheels, sharply upright short overhangs and a long sweeping shoulder line all work together in harmony to give Quoris a sporty, athletic proportion and a confident stance quintessential to a premium large rear-wheel drive vehicle.” V6 power and eight-speed transmission: Quoris is available in Middle East markets powered by an upgraded 290 ps Lambda V6 3.8-litre MPI engine.
Every Quoris comes with Kia’s all-new eight-speed automatic transmission. The wide spread of gear ratios guarantees brisk acceleration and high-speed refinement, while shift-by-wire (SBW) technology with a joystick control delivers fast, smooth gear changes. Rear-wheel drive characteristics: Together with the ultra-stiff bodyshell, Quoris’s electronically controlled air suspension with five-link front and rear suspension geometry gives the new flagship first-class ride and handling characteristics.
Three driving modes (Eco, Normal and Sport) enable the driver to choose a preferred set-up of suspension, steering, engine and transmission that is ideal for various road conditions or driving styles. Advanced smart cruise control (ASCC): Quoris is fitted with Kia’s first radar-based advanced smart cruise control (ASCC). This system continuously monitors traffic conditions and speed in order to maintain a pre-determined safe distance from the vehicle ahead.
Advanced vehicle safety management (AVSM): Integrating the control of various vehicle monitoring systems, including the electronic stability control (ESC) and multiple warning systems and can alert the driver, depending on the anticipated level of a collision risk. Detecting a risk of a collision, AVSM warns the driver via a loud audible alarm, and a visual warning on both the head up display (HUD) and TFT LCD cluster.
Class-leading blind spot detection with lane change assistance: The blind spot detection (BSD) gives the driver a warning when a vehicle comes into the blind spot zone along each side of the Quoris. The lane change assistance (LCA) system alerts the driver to vehicles approaching from the rear at high speeds. Around view monitor system: This system, offers a true 360-degree all-around view in eight different viewing modes, displayed on the audio video navigation (AVN) monitor. It provides a virtual ‘top’ view in motion, so the driver can easily have a full grasp of all his or her surroundings, maximizing safety for the car occupants as well as pedestrians.
New standards in comfort and convenience: Every Quoris driver will appreciate the remarkable clarity of the all-new 12.3-inch wide thin film transistor (TFT) LCD cluster. The high-definition cluster features Kia’s ‘two cylinder’ instrument design with precise graphics and delivers a wide range of information with immense clarity. Quoris is also equipped with a HUD (head-up display) which presents a variety of information discretely in the driver’s sight line, enabling it to be assimilated without distracting from the road ahead.
To assist Quoris drivers the new sedan is equipped with PGS (parking guide system). The system features automatic steering control by an on-board computer to safely perform parallel parking. Exceptionally spacious interior beneath large glass sunroof: As well as providing high-tech protection for its occupants, every Quoris enables them to enjoy a sophisticated, refined and luxurious interior. Both the front seats are powered, heated and ventilated. The driver’s seat features 16-way adjustment and memory settings, while the passenger seat has 10-way adjustment. The regular rear seat has three-stage heating of the cushion and backrest, with manually adjustable lumbar support and a folding center armrest.
A special ‘VIP’ option will offer twin heated and ventilated rear seats with a reclining backrest, sliding cushion and lower leg support for the ‘nearside’ seat, together with a front passenger seat that slides forwards when unoccupied. Premium Lexicon audio system and multi-media rear seat entertainment: The in-vehicle infotainment system available for Quoris is remarkable. The touchscreen on the dashboard allows the driver to take advantage of state-of-the-art functions and services, while the backseat display supports a variety of video formats to entertain passengers. A rich multi-media with premium sound and high-definition displays on dual 9.2-inch monitors mounted in the back of each front seat is provided. The folding center armrest for the rear seats incorporates a complete set of controls for the multi-media system.
Quoris features a premium audio system from Lexicon by Harman, the renowned creator of truly concert-hall standards of sound reproduction. A 12-channel digital amplifier is mounted in the trunk, two speakers are fitted in each front door, three are fitted in each rear door, four are located in the dashboard center, with two surround-sound speakers and an inverted sub-woofer. Kia Motors
Corporation — a maker of quality vehicles for the young-at-heart — was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.5 million Kia vehicles a year are produced in 15 manufacturing and assembly operations in ten countries which are then sold and serviced through a network of distributors and dealers covering 149 countries. Kia today has over 47,000 employees worldwide and annual revenues of US$39 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
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