Kia's new multi-tasking wagon takes its name from the desert community of Borrego Springs, Calif. For Kia, no doubt, hope springs eternal that North Americans still have a healthy appetite for big rigs such as this seven-passenger sport utility vehicle, despite lagging sales in this once-dominant and almighty category.
To make matters even more interesting, Borrego takes aim at some of the biggest names in the off-roader world and is using its size and might to jostle its way into the midst of this crowd. According to Kia, in fact, the Borrego is more spacious than competitive stalwarts Honda Pilot, Jeep Commander, Hyundai Veracruz and Toyota's Highlander and 4Runner.
But size is only part of the equation. Borrego also looks the part with attractive sheetmetal that imparts a sense of muscular competency for whatever tasks its called upon to perform. In addition, the wide stance contained within none-too-subtle flared fender openings adds to the vehicle's strong-arm demeanor.
The athletic exterior contrasts with near luxury-class cabin that can be decked out to approximate any number of high-end off-roaders that are more than a couple of notches above the Borrego's station in life. Both rows of back seats are of the split-folding type with a sliding second row that enhances access to the rear-most bench. Whether both rear seats are completely or partially folded flat or left upright, the available cargo space is commensurate with the generously proportioned interior.
The body structure sits on a ladder-type frame that, for the most part, is still the industry standard for tackling the toughest rough- or off-road assignments as well as towing heavy loads (up to 7,500 pounds).
The business end begins with a 276-horsepower 3.8-liter V6 connected to a five-speed automatic transmission. Those requiring more guts can select the optional 337-horsepower 4.6-liter V8 that operates with a six-speed automatic. In this class, only the Ford Explorer, Toyota 4Runner and Nissan Pathfinder offer V8 power in their lineups. Rear-wheel-drive (no matter the engine) is standard while four-wheel-drive is optional.
For the moment, Borrego is available in two versions. Base LX models feature the usual air/cruise/tilt trio plus power windows/locks/mirrors and a six-speaker audio system. A back-up warning system, hill start assist (that keeps the vehicle from rolling backward when moving forward from a full stop on a hill) and downhill brake control (that holds the vehicle at a controlled speed while descending) are included on the standard-equipment list.
Spring for the EX and you'll get power-adjustable driver's and front passenger's seats are included, along with climate control, heated outside mirrors and an auto-dimming rearview mirror.
Additionally there are a couple of stand-alone options and packages that provide heated front leather seats, power sunroof, separately controlled rear air conditioning, premium entertainment and navigation gear, backup camera and power tilt/telescopic steering wheel as well as fancier wheels.
A Limited edition arrives later in the model year that features special trim, push-button start, power adjustable pedals and other fancy fittings.
Given the lagging sales in the mid- and full-size sport utility vehicles, launching the Borrego is no doubt a gamble. However, Kia appears fearless in the face of this uncertainty and seems bent on scooping up buyers wanting a high-value sport ute - and there are still plenty of them out there - with room and performance to spare plus the kind of styling that gets them noticed in Borrego Springs, Calif., or anywhere else for that matter.
What you should know: 2009 Kia Borrego
Type: Four-door, mid-sized rear- /four-wheel-drive sport utility vehicle
Engines: 3.8-liter DOHC V6 (276 hp); 4.6-liter DOHC V8 (337 hp)
Transmissions: Five-speed automatic (std. on V6); six-speed automatic (std. on V8)
Market position: With the sport utility vehicle market receding, largely due to high gas prices, it could be tough sledding for the Borrego to establish a beachhead.
Points: Rugged, handsome, outdoorsy and athletic good looks; Two powerful engine choices broaden appeal; Fuel-economy rating only average; Lengthy standard features list and warranty will help lure buyers; Body-on-frame construction adds to off-road competency, towing ability; According to Kia, exceptional interior space tops that of many competitors.
Safety: Front airbags; side-impact airbags; side-curtain airbags; driver's knee airbag (opt.); anti-lock brakes; traction control; stability control.
The numbers: MPG (city/hwy): 17/21 (V6, 4x2); Base price: $27,000 (including destination)
By comparison
Ford Explorer
Base price: $26,500
Once-popular SUV hampered by high fuel costs.
Mazda CX-9
Base price: $30,000
Great looks, fun to drive with lots of passenger/storage space.
Nissan Pathfinder
Base price: $26,500
A rugged performer that specializes in off-road maneuvers.
By Malcolm Gunn | Wheelbase Communications
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