Scion faces competition from... Kia?
The new Kia Soul begs one big question: Is this thing cool?
The Soul is a five-door hatch about a half-foot shorter than a Scion xB, one of the youth-market vehicles that likely inspired Kia to enter this little niche (the Honda Element is another, ditto the Nissan Cube; the all-new version of the latter will arrive here next spring as a 2009 model). The Soul began life as a very cool concept car in 2006, but the powerful, big-haunch look and a lot of the trick, appealing aspects have been finessed out in the obligatory production compromise.
Looks are the whole ballgame here, because beneath the radically angled window line and the buff fender bulges and the seat fabric that glows in the dark with the word "soul" is basically a good-sized but unspectacular economy box.
Two Hearts for the Soul
The five-place "urban crossover vehicle" goes on sale here in March. Two engines will be offered: a 1.6-liter four-cylinder engine making 122 horsepower and 115 lb-ft of torque, and a 2.0-liter four putting out 142 horses and 137 lb-ft. The smaller engine comes only with a five-speed manual gearbox, while the larger has an optional four-speed automatic. A four-wheel-drive option would have been cool, but no go: it's front-drive only.
The 2825-pound Soul is built on a modified Kia Rio subcompact platform. Its 100.4-inch wheelbase pays real roominess dividends in the back seat, with six-footers having enough headroom to place a fist between their scalps and the headliner. From a comfort standpoint, this little vehicle is a winner.
Kia hopes to price its li'l spunkster in the "low teens," which we interpret subjectively to be start-at-14 and quit-about-17 grand, so kids, it's not gonna look like an Audi inside. Our test car's red dashboard was hard to the touch, but the fabric seats pass muster, the cluster gauges are marvelously sharp and easy to read, and nobody started whining about the center stack before the ignition got a key poked into it.
BY STEVE SPENCE
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