Kia Motors Corp.'s Sedona minivan is the cheapest 2010 model-year vehicle to insure in the U.S., while luxury performance cars crowd the list of the most expensive, topped by Honda Motor Co.'s Acura's sporty ZDX, according to online insurance comparer InsWeb Corp..
After the ZDX at the top of the most-expensive list are Audi AG's TTS and A5 cars, followed by General Motors Co.'s Cadillac's luxury Escalade SUV and powerhouse Chevrolet Corvette. Audi is Volkswagen AG's premium brand.
The Sedona, a minivan whose 2011 model starts at $24,595 new, tops InsWeb's least-expensive list to insure, followed by Mazda Motor Corp.'s Madza5 Minivan and Ford Motor Co.'s Escape SUV. Most of the vehicles on the least- expensive list carry high passenger loads.
The value of the vehicle is one of the most important factors that determine a vehicle's cost to insure, so the fact that most of the vehicles on the most- expensive list cost more than $40,000 isn't surprising, InsWeb said. The firm said the other main factor in determining insurance cost is the particular model's loss history.
Those who drive the sportscars on the top of the most-expensive list are likely "more aggressive by nature, which could lead to a higher likelihood of claims," said Brad Cooper, InsWeb's senior vice president of operations. "On the other end of the spectrum, most of the vehicles on the least-expensive-to insure list are minivans, wagons and small SUVs. Those vehicle types are often preferred by individuals with families-perhaps the least likely people to engage in risky driving behavior."
-By Nathan Becker,
Dow Jones Newswires
Thursday, November 11, 2010
Tuesday, May 18, 2010
Fermi senior wins new car thanks to good grades, volunteer work -- and luck
ENFIELD -- Sharon Pothul, an 18-year-old senior at Fermi High School, got a new car on Friday -- for free.
Pothul won a red 2010 Kia Soul, whose manufacturer's suggested retail price is $17,295, donated by Gary Rome Kia in Enfield as part of a year-long contest members of the senior class participated in.
To qualify to win the Kia, students had to maintain a B average for their senior-year classes, be involved in two activities, have no more than six absences, have no detentions or suspensions, and complete 40 hours of community service.
Seniors, whose grades for the contest were based on the first three marking periods that ended on April 9, had until April 30 to complete their community service and submit an application to Principal Paul Newton.
Newton said approximately 100 students participated in the contest but only 10 students met all of the qualifications.
Around 6:30 a.m. Friday, following a pep rally in the gymnasium, a crowd of approximately 200 students and staff gathered around the car, which was parked in the lobby at the high school, to see who would win it.
Each of the 10 students was given a car key but only one would open the driver's side door, designating the winner.
As a television crew from WFSB-TV3 filmed -- the segment was broadcast live as part of the station's "Cool Schools" feature on the morning news -- several of the students tried unsuccessfully to open the car door, until Pothul tried her key and it opened.
"I'm just really excited," she said later about winning the Kia Soul, which topped Time magazine's list of "The Most Exciting Cars of 2010."
"I was so surprised," she said. Pothul, who will be attending Elms College in Chicopee, Mass. this fall to pursue a nursing career, said she appreciated Rome donating the car.
Although Pothul won the Kia Soul on Friday she won't actually take possession of it until she graduates. The car was scheduled to be on display at Friday night's senior prom at La Renaissance in East Windsor.
All nine remaining seniors who were finalists in the contest received a $100 gift certificate to Gary Rome Kia.
Teacher Rachael O'Rourke, who had Pothul in her Spanish class last year, said the car couldn't have gone to a nicer person. "She is such a sweet person," O'Rourke said. "She's going to be a nurse and that's the type of person you want caring for you."
O'Rourke also received a $100 gift certificate and was honored because Pothul selected her as her supportive teacher during her high school career, Newton said.
Gary Rome, whose dealership has been in town for two years, said he just wanted to help people. "We're new in town and we think it's important to give back to the community," he said.
Rome also thought it was important to recognize a faculty member, which is why the dealership also awarded a gift certificate to the teacher Pothul chose.
"They have a huge impact on these student's lives," he said. Newton said the 10 finalists did a combined 500 volunteer service hours. Altogether the other 90 students volunteered more than 1,000 hours.
The principal said Pothul volunteered up to 36 hours at Blair Manor nursing home. She also volunteered at the ticket booth during the recent home show at Asnuntuck Community College. Her total volunteer hours totaled nearly 50, he said.
Newton was also glad to see Pothul win the car.
"Sharon is a wonderful young lady. I'm really happy for her," he said.
Next year the same contest will be held at Enfield High School where another lucky senior will be awarded a new car.
The nine other seniors whose keys didn't open the Kia at Fermi but who received a $100 gift certificate from Rome were: Dan Army, Patricia Cotnoir, Kaitlyn Cyr, Katlyn Fleming, Felipe Gheiman, Krista Maloney, Kevin Menaker, Derek Wright, and Torii Zaine.
Pothul won a red 2010 Kia Soul, whose manufacturer's suggested retail price is $17,295, donated by Gary Rome Kia in Enfield as part of a year-long contest members of the senior class participated in.
To qualify to win the Kia, students had to maintain a B average for their senior-year classes, be involved in two activities, have no more than six absences, have no detentions or suspensions, and complete 40 hours of community service.
Seniors, whose grades for the contest were based on the first three marking periods that ended on April 9, had until April 30 to complete their community service and submit an application to Principal Paul Newton.
Newton said approximately 100 students participated in the contest but only 10 students met all of the qualifications.
Around 6:30 a.m. Friday, following a pep rally in the gymnasium, a crowd of approximately 200 students and staff gathered around the car, which was parked in the lobby at the high school, to see who would win it.
Each of the 10 students was given a car key but only one would open the driver's side door, designating the winner.
As a television crew from WFSB-TV3 filmed -- the segment was broadcast live as part of the station's "Cool Schools" feature on the morning news -- several of the students tried unsuccessfully to open the car door, until Pothul tried her key and it opened.
"I'm just really excited," she said later about winning the Kia Soul, which topped Time magazine's list of "The Most Exciting Cars of 2010."
"I was so surprised," she said. Pothul, who will be attending Elms College in Chicopee, Mass. this fall to pursue a nursing career, said she appreciated Rome donating the car.
Although Pothul won the Kia Soul on Friday she won't actually take possession of it until she graduates. The car was scheduled to be on display at Friday night's senior prom at La Renaissance in East Windsor.
All nine remaining seniors who were finalists in the contest received a $100 gift certificate to Gary Rome Kia.
Teacher Rachael O'Rourke, who had Pothul in her Spanish class last year, said the car couldn't have gone to a nicer person. "She is such a sweet person," O'Rourke said. "She's going to be a nurse and that's the type of person you want caring for you."
O'Rourke also received a $100 gift certificate and was honored because Pothul selected her as her supportive teacher during her high school career, Newton said.
Gary Rome, whose dealership has been in town for two years, said he just wanted to help people. "We're new in town and we think it's important to give back to the community," he said.
Rome also thought it was important to recognize a faculty member, which is why the dealership also awarded a gift certificate to the teacher Pothul chose.
"They have a huge impact on these student's lives," he said. Newton said the 10 finalists did a combined 500 volunteer service hours. Altogether the other 90 students volunteered more than 1,000 hours.
The principal said Pothul volunteered up to 36 hours at Blair Manor nursing home. She also volunteered at the ticket booth during the recent home show at Asnuntuck Community College. Her total volunteer hours totaled nearly 50, he said.
Newton was also glad to see Pothul win the car.
"Sharon is a wonderful young lady. I'm really happy for her," he said.
Next year the same contest will be held at Enfield High School where another lucky senior will be awarded a new car.
The nine other seniors whose keys didn't open the Kia at Fermi but who received a $100 gift certificate from Rome were: Dan Army, Patricia Cotnoir, Kaitlyn Cyr, Katlyn Fleming, Felipe Gheiman, Krista Maloney, Kevin Menaker, Derek Wright, and Torii Zaine.
Friday, March 5, 2010
Kia Motors' State-of-the-Art U.S. Manufacturing Facility is Featured in a Segment of the History™ Channel's Hit Series Modern Marvels
All-New 2011 Kia Sorento CUV Production Process Shown Start to Finish
# In-depth look at advanced automotive manufacturing
# Interactive plant tour features facts and images of automotive production
IRVINE, Calif., March 4, 2010 – Premiering tonight at 8 p.m., an episode of the hit series on HISTORY™ Modern Marvels, will feature a segment on Kia's first U.S. auto assembly plant, Kia Motors Manufacturing Georgia (KMMG), and the production of the all-new 2011 Sorento CUV. As part of the segment, Modern Marvels will present an in-depth, behind-the-scenes look at automotive manufacturing, advanced techniques and state-of-the-art technology used in Kia's brand new manufacturing plant.
As with all episodes of Modern Marvels, viewers are able to visit www.history.com for a deeper dive and more information. In addition, at >History.com/tour, viewers will find information specific to this episode of Modern Marvels on how to build a car, as well as about other Modern Marvels' episodes, such as how to demolish a building, build a modular home and build a golf club. The History.com tour site also will provide an interactive virtual plant tour of KMMG's facilities that features video, imagery and facts about the various stages of production of Kia vehicles. Through the interactive plant tour, visitors can see selected views of the Kia plant and learn how Kia is revolutionizing the auto manufacturing business.
"There is an innate curiosity for viewers to see how a car is produced from raw materials to a finished product and the opportunity to be part of HISTORY's popular series, Modern Marvels, is a natural fit as our new state-of-the-art manufacturing plant utilizes the latest in automotive manufacturing technology to assemble the 2011 Sorento," said Michael Sprague, vice president of marketing, Kia Motors America. "Introducing new audiences to the Kia brand is a priority and innovative and educational programs such as Modern Marvels enable us to increase brand familiarity in captivating ways."
All-New Kia Sorento CUV
Completely redesigned for the 2011 model year, the all-new Sorento is a modern CUV that is just the right size for today's consumer. Sorento now employs a unibody design with the ability to comfortably fit up to seven passengers, offering more space and ride comfort than the previous-generation model, as well as easy handling. In addition to offering a comfortable ride, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities and three months complimentary service1. Also standard on all models are auxiliary and USB audio input jacks for connecting personal MP3 players and Bluetooth® wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for all compatible mobile phones. Available push button-start ignition with smart key, rear sonar back-up sensors, voice-activated navigation, rear view back-up cameras and air ionization purification technology complete the modern and high-tech driving experience.
With two new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as the recently announced UVO powered by Microsoft® infotainment system (to be available in select Kia models in the U.S. beginning in summer 2010). Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be assembled at Kia's first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup, and is now in dealerships.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
# In-depth look at advanced automotive manufacturing
# Interactive plant tour features facts and images of automotive production
IRVINE, Calif., March 4, 2010 – Premiering tonight at 8 p.m., an episode of the hit series on HISTORY™ Modern Marvels, will feature a segment on Kia's first U.S. auto assembly plant, Kia Motors Manufacturing Georgia (KMMG), and the production of the all-new 2011 Sorento CUV. As part of the segment, Modern Marvels will present an in-depth, behind-the-scenes look at automotive manufacturing, advanced techniques and state-of-the-art technology used in Kia's brand new manufacturing plant.
As with all episodes of Modern Marvels, viewers are able to visit www.history.com for a deeper dive and more information. In addition, at >History.com/tour, viewers will find information specific to this episode of Modern Marvels on how to build a car, as well as about other Modern Marvels' episodes, such as how to demolish a building, build a modular home and build a golf club. The History.com tour site also will provide an interactive virtual plant tour of KMMG's facilities that features video, imagery and facts about the various stages of production of Kia vehicles. Through the interactive plant tour, visitors can see selected views of the Kia plant and learn how Kia is revolutionizing the auto manufacturing business.
"There is an innate curiosity for viewers to see how a car is produced from raw materials to a finished product and the opportunity to be part of HISTORY's popular series, Modern Marvels, is a natural fit as our new state-of-the-art manufacturing plant utilizes the latest in automotive manufacturing technology to assemble the 2011 Sorento," said Michael Sprague, vice president of marketing, Kia Motors America. "Introducing new audiences to the Kia brand is a priority and innovative and educational programs such as Modern Marvels enable us to increase brand familiarity in captivating ways."
All-New Kia Sorento CUV
Completely redesigned for the 2011 model year, the all-new Sorento is a modern CUV that is just the right size for today's consumer. Sorento now employs a unibody design with the ability to comfortably fit up to seven passengers, offering more space and ride comfort than the previous-generation model, as well as easy handling. In addition to offering a comfortable ride, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities and three months complimentary service1. Also standard on all models are auxiliary and USB audio input jacks for connecting personal MP3 players and Bluetooth® wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for all compatible mobile phones. Available push button-start ignition with smart key, rear sonar back-up sensors, voice-activated navigation, rear view back-up cameras and air ionization purification technology complete the modern and high-tech driving experience.
With two new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as the recently announced UVO powered by Microsoft® infotainment system (to be available in select Kia models in the U.S. beginning in summer 2010). Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be assembled at Kia's first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup, and is now in dealerships.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Wednesday, February 17, 2010
Kia Soul Named to "2010 Top Cars for Families" List by MotherProof.com
Urban Passenger Vehicle Named Best Overall Value
# Top parenting site recognizes Soul for family-focused features
# Kia hatchback offers versatility, safety features, styling and value
IRVINE, Calif., February 17, 2010 – Kia Motors America's (KMA) resident halo car, the 2010 Soul urban passenger vehicle, continues to accumulate accolades, having now been named to the "2010 Top Cars for Families" list by online parenting site MotherProof.com as "Best Overall Value." Also given two "Top Safety Picks" by the Insurance Institute for Highway Safety (IIHS), named one of the "Most Exciting Cars of 2010" by TIME.com, one of "10 Great and Safe Rides for Teens" by AutoWeek magazine and most recently the "Best Hatchback of 2010" by online automotive authority Cars.com, visited by more than 10 million car buyers each month, MotherProof.com selected the Soul for its appealing nature, functionality and overall value.
"Shopping for a family vehicle does not mean sacrificing style, affordability or fun and Soul lets parents maintain their individuality while keeping the family safe and stylish with a slew of personalization options and standard safety features," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "As the kick-off to Kia's largest brand transformation to date, which most recently included the all-new 2011 Sorento crossover, Soul's wide-ranging appeal continues to receive consumer and media acclaim and bring more and more buyers to Kia showrooms."
The MotherProof.com awards showcase cars, SUVs and minivans that "mom reviewers" consider to be top vehicles for families in a number of segments, including minivan, three-row SUV or crossover, two-row SUV or crossover, wagon, sedan, fun, overall value, hybrid and best LATCH connectors. Winners are then chosen based on family-friendly criteria set forth by the reviewers, including ease of entrance and exit for all passengers, LATCH connector usability and easy seatbelt usage, among other features.
Soul offers an immense amount of style and value on top of an extensive list of standard safety features sure to appeal to all families, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.
Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors' affordable halo vehicle offers an attractive starting price below $14,000. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging.
Kia Product Line
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The vehicle line features the stylish Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CUV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at Kia Motors Manufacturing Georgia, Kia's first U.S.-based manufacturing facility in West Point, Georgia, further enhances the lineup.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
# Top parenting site recognizes Soul for family-focused features
# Kia hatchback offers versatility, safety features, styling and value
IRVINE, Calif., February 17, 2010 – Kia Motors America's (KMA) resident halo car, the 2010 Soul urban passenger vehicle, continues to accumulate accolades, having now been named to the "2010 Top Cars for Families" list by online parenting site MotherProof.com as "Best Overall Value." Also given two "Top Safety Picks" by the Insurance Institute for Highway Safety (IIHS), named one of the "Most Exciting Cars of 2010" by TIME.com, one of "10 Great and Safe Rides for Teens" by AutoWeek magazine and most recently the "Best Hatchback of 2010" by online automotive authority Cars.com, visited by more than 10 million car buyers each month, MotherProof.com selected the Soul for its appealing nature, functionality and overall value.
"Shopping for a family vehicle does not mean sacrificing style, affordability or fun and Soul lets parents maintain their individuality while keeping the family safe and stylish with a slew of personalization options and standard safety features," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "As the kick-off to Kia's largest brand transformation to date, which most recently included the all-new 2011 Sorento crossover, Soul's wide-ranging appeal continues to receive consumer and media acclaim and bring more and more buyers to Kia showrooms."
The MotherProof.com awards showcase cars, SUVs and minivans that "mom reviewers" consider to be top vehicles for families in a number of segments, including minivan, three-row SUV or crossover, two-row SUV or crossover, wagon, sedan, fun, overall value, hybrid and best LATCH connectors. Winners are then chosen based on family-friendly criteria set forth by the reviewers, including ease of entrance and exit for all passengers, LATCH connector usability and easy seatbelt usage, among other features.
Soul offers an immense amount of style and value on top of an extensive list of standard safety features sure to appeal to all families, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.
Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors' affordable halo vehicle offers an attractive starting price below $14,000. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging.
Kia Product Line
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The vehicle line features the stylish Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CUV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at Kia Motors Manufacturing Georgia, Kia's first U.S.-based manufacturing facility in West Point, Georgia, further enhances the lineup.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Tuesday, February 2, 2010
2011 Kia Sorento EX V6 Full Test
A Toyota Crossover, Only Better
We've only just grown accustomed to saying "20-10" instead of "2,000-nine," so where did this "20-11" Kia Sorento EX V6 come from? For bookkeeping reasons that are beyond our pay grade, there will be no 2010 Kia Sorento, and frankly that's OK with us. The 2011 Kia Sorento is worth the trouble, because it changes the Sorento from a marginalized, truck-based midsize SUV into a truly competitive crossover thanks to a totally new unibody, engine and transmission.
We had to line up the specs to verify our suspicions, but sure enough, this all-new 2011 Kia Sorento EX V6 either matches or beats the Toyota RAV4 Limited, twice a winner in our crossover comparison tests in nearly every measure: acceleration, braking, handling, horsepower, torque, towing capacity, fuel efficiency, passenger accommodations, cargo capacity, and the list goes on.
On the surface, the all-new Kia Sorento (now being built in Kia's new assembly plant in West Point, Georgia) seems to be more affordable as well. Yet as is almost always the case (and perhaps by design), it's difficult to say so definitively, as you have to sort through exact model-specific equipment levels, work out option pricing and reconcile warranty periods -- a challenge even for the most skilled spreadsheet geeks.
Suffice it to say that only $605 separates the base MSRP for a front-wheel-drive 2011 Kia Sorento EX V6 ($27,990) from a front-drive 2010 Toyota RAV4 Limited V6 ($27,385). However, this Kia's standard equipment includes a third-row seat where you'd have to hand over an extra $750 for one in the Toyota, so suddenly the Kia is ahead by $145. Like we said, you could do this quid pro quo thing all day long with these two, so let's get to the specifics.
Smooth, Powerful and Efficient
Perhaps because of the Sorento's generic exterior styling, this crossover's most conspicuous feature is its well-sorted driveline. It's an all-new package both designed and built in-house by Kia/Hyundai that's powerful, smooth and fuel-efficient.
With 276 horsepower on tap from a new DOHC 3.5-liter V6, this Sorento EX is noticeably quick. Acceleration to 60 mph from a standstill takes just 7.4 seconds (7.1 seconds with 1 foot of rollout like on a drag strip) on the way to a quarter-mile in 15.4 seconds at 91.4 mph -- essentially a tie with the RAV4. To put that performance in perspective, this lowly Sorento is slightly faster than a vaunted (and admittedly heavier, because it's built for off-roading) Land Rover LR4 with its new 375-hp 5.0-liter V8. It's also as fast as a 2010 MX-5 Miata, if Mazda's claims are correct.
The Sorento's six-speed automatic operates with seamless shifts and, unlike so many others, has the brains to know when to hold gears (uphill) and when to upshift for fuel economy. The engine and transmission are ideally paired to offer both performance and economy, returning estimated EPA ratings of 19 mpg city/26 mpg highway and 21 mpg combined. We verified these claims with our own 21 mpg average over 1,000 miles of testing. In fact, the Sorento's 21 mpg average in our hands matches our results from what should have been a more miserly four-cylinder 2010 Chevrolet Equinox LT2.
Also, the V6-powered 2011 Kia Sorento is rated to tow up to 3,500 pounds right out of the box once equipped with the $350 tow hitch and wiring harness.
ChassisWorks
We should also point out that the Sorento achieves this level of fuel efficiency without the numbing effects of fuel-saving electric-assist power steering as found on both the RAV4 and Equinox. The Sorento has hydraulic-assist power steering that provides true, precise and communicative steering control -- a unique quantity in the crossover segment. While some criticized the effort required to park, nobody complained about the system's behavior once under normal driving conditions.
If you were to describe the Sorento's ability to corner, hold a line and ride the freeway, "direct" would be it. We also noticed how well isolated the cabin proved to be from both road and wind noise at freeway speeds. The 59.0 dBA sound measurement within the Sorento's cabin while cruising at a steady 70 mph is notably quieter than the 66 dBA performance of our long-term 2009 BMW 750i Sport. At the same time, the EX V6's standard 18-inch 60-series tires sometimes produce hiss on different surfaces and an occasional thump on pronounced seams in the pavement.
While bending the 2011 Kia Sorento EX around the slalom cones at the test track, we found that the crossover's new suspension with struts in front and a multilink setup in the rear has been tuned to land on the sporty side of the ride-versus-handling equation. A 61.8-mph slalom run and 0.79g of lateral grip put the Sorento near the top of the class in terms of dynamic capability, yet the freeway ride remains controlled, not busy and always confident.
That said, an expedition to L.A.'s pothole-ridden warehouse district with its long-abandoned railroad tracks revealed the limits of the European-style sportif suspension's ability to soak up the worst that the road has to offer. The suspension really could stand to breathe a bit better and use a bit more travel to soak up this sort of thing. We're not looking for Kia to make the Sorento into a marshmallow with a Toyota badge, but then again you wouldn't want to use this carlike crossover as a delivery van in downtown Detroit. Yet even under these extreme circumstances, our test vehicle didn't register a single rattle or buzz from the interior or the undercarriage.
Interior, Seating and Cargo
While our EX V6's all-black interior lacks visual interest, there are a number of interesting features worth pointing out. For example, keyless ignition/entry is standard. A cleverly designed (yet not overdesigned) tilt-and-telescoping steering wheel features integrated controls for audio/cruise and Bluetooth, all standard. Also standard is dual-zone climate control with flow-control vents built into the B-pillars for the second-row passengers, as is an auxiliary/USB/iPod jack at the base of the center stack.
While rear-mounted sonar parking aids are standard, our pre-production Sorento EX V6 sneaked into the press fleet with a mishmash of optional items, some of which are part of larger packages. Things like our heated front seats and rearview camera integrated into the mirror only come within the $2,700 PK2 Premium pack that should also include roof rails and a sunroof. Because of this mongrel status, our $30,690 as-tested price for this 2011 Kia Sorento EX V6 is not entirely accurate.
We've already mentioned the EX V6's standard third-row seat, but we failed to tell you that it really is a kid-only exercise, with somewhat difficult ingress/egress and compromised space for adult-scale limbs. The seats themselves aren't as pathetic as those in a Mitsubishi Outlander, but just like most midsize crossovers, this is no Toyota Sienna (or Ford Flex, for that matter).
A comfortable eight-way power driver seat is standard, but leather upholstery will cost extra. We also found the second-row seats more than generously proportioned, and a rear-entertainment DVD system with headphones is optional. We wish we could've sampled the optional navigation system with real-time traffic and 550-watt 12-speaker Infinity premium surround system.
With all three rows occupied, the Sorento's luggage space is a mere 9 cubic feet, although you'll find a generous 37 cubic feet available behind the second-row seat, while total cargo capacity of 72.5 cubic feet behind the front seats nearly leads the class. In comparison, the RAV4 offers a maximum of 73 cubic feet, while the Equinox has just 63.7 cubic feet.
Safety
Neither the NHTSA nor IIHS tests have been published, but with standard dual front airbags, front seat-mounted side airbags and side curtain airbags, plus active headrests, ESP, ABS, EBD and hill-start assist and downhill-descent control, the 2011 Kia Sorento promises to be well regarded by those who rate safety systems. We can tell you the standard ventilated front disc brakes and solid rear disc brakes work very well, bringing the Sorento to a halt from 60 mph in just 120 feet. Of the six stops we performed, the longest was 123 feet and the brake pedal remained trustworthy.
We can also vouch for the stability control system, which effectively reins in shenanigans without being a nuisance. There's only a 1.5-mph difference in slalom speeds between when the stability control is engaged and when it's disengaged, which tells you the hardware and software were developed in concert with one another rather than by chassis engineers and liability lawyers in conflict with one another.
Closing Thoughts
Without much fanfare or marketing (yet), Kia appears to have produced a truly class-leading midsize crossover. For the time being, the 2011 Kia Sorento EX V6 is nipping at the heels of one of the best in the world, the Toyota RAV4 V6. And, yes, were this a true comparison of midsize crossovers, we'd likely toss into the crowded pool (61 models by our last estimate) a 2010 Subaru Outback and a 2010 Chevrolet Equinox, both all-new and full of promise.
We're impressed with the polish, poise and performance of the all-new 2011 Kia Sorento. It continues to prove that Kia and Hyundai have earned the right to be considered a big-time car company.
The manufacturer provided Edmunds this vehicle for the purposes of evaluation.
By Chris Walton
Chief Road Test Editor
Edmunds.com
We've only just grown accustomed to saying "20-10" instead of "2,000-nine," so where did this "20-11" Kia Sorento EX V6 come from? For bookkeeping reasons that are beyond our pay grade, there will be no 2010 Kia Sorento, and frankly that's OK with us. The 2011 Kia Sorento is worth the trouble, because it changes the Sorento from a marginalized, truck-based midsize SUV into a truly competitive crossover thanks to a totally new unibody, engine and transmission.
We had to line up the specs to verify our suspicions, but sure enough, this all-new 2011 Kia Sorento EX V6 either matches or beats the Toyota RAV4 Limited, twice a winner in our crossover comparison tests in nearly every measure: acceleration, braking, handling, horsepower, torque, towing capacity, fuel efficiency, passenger accommodations, cargo capacity, and the list goes on.
On the surface, the all-new Kia Sorento (now being built in Kia's new assembly plant in West Point, Georgia) seems to be more affordable as well. Yet as is almost always the case (and perhaps by design), it's difficult to say so definitively, as you have to sort through exact model-specific equipment levels, work out option pricing and reconcile warranty periods -- a challenge even for the most skilled spreadsheet geeks.
Suffice it to say that only $605 separates the base MSRP for a front-wheel-drive 2011 Kia Sorento EX V6 ($27,990) from a front-drive 2010 Toyota RAV4 Limited V6 ($27,385). However, this Kia's standard equipment includes a third-row seat where you'd have to hand over an extra $750 for one in the Toyota, so suddenly the Kia is ahead by $145. Like we said, you could do this quid pro quo thing all day long with these two, so let's get to the specifics.
Smooth, Powerful and Efficient
Perhaps because of the Sorento's generic exterior styling, this crossover's most conspicuous feature is its well-sorted driveline. It's an all-new package both designed and built in-house by Kia/Hyundai that's powerful, smooth and fuel-efficient.
With 276 horsepower on tap from a new DOHC 3.5-liter V6, this Sorento EX is noticeably quick. Acceleration to 60 mph from a standstill takes just 7.4 seconds (7.1 seconds with 1 foot of rollout like on a drag strip) on the way to a quarter-mile in 15.4 seconds at 91.4 mph -- essentially a tie with the RAV4. To put that performance in perspective, this lowly Sorento is slightly faster than a vaunted (and admittedly heavier, because it's built for off-roading) Land Rover LR4 with its new 375-hp 5.0-liter V8. It's also as fast as a 2010 MX-5 Miata, if Mazda's claims are correct.
The Sorento's six-speed automatic operates with seamless shifts and, unlike so many others, has the brains to know when to hold gears (uphill) and when to upshift for fuel economy. The engine and transmission are ideally paired to offer both performance and economy, returning estimated EPA ratings of 19 mpg city/26 mpg highway and 21 mpg combined. We verified these claims with our own 21 mpg average over 1,000 miles of testing. In fact, the Sorento's 21 mpg average in our hands matches our results from what should have been a more miserly four-cylinder 2010 Chevrolet Equinox LT2.
Also, the V6-powered 2011 Kia Sorento is rated to tow up to 3,500 pounds right out of the box once equipped with the $350 tow hitch and wiring harness.
ChassisWorks
We should also point out that the Sorento achieves this level of fuel efficiency without the numbing effects of fuel-saving electric-assist power steering as found on both the RAV4 and Equinox. The Sorento has hydraulic-assist power steering that provides true, precise and communicative steering control -- a unique quantity in the crossover segment. While some criticized the effort required to park, nobody complained about the system's behavior once under normal driving conditions.
If you were to describe the Sorento's ability to corner, hold a line and ride the freeway, "direct" would be it. We also noticed how well isolated the cabin proved to be from both road and wind noise at freeway speeds. The 59.0 dBA sound measurement within the Sorento's cabin while cruising at a steady 70 mph is notably quieter than the 66 dBA performance of our long-term 2009 BMW 750i Sport. At the same time, the EX V6's standard 18-inch 60-series tires sometimes produce hiss on different surfaces and an occasional thump on pronounced seams in the pavement.
While bending the 2011 Kia Sorento EX around the slalom cones at the test track, we found that the crossover's new suspension with struts in front and a multilink setup in the rear has been tuned to land on the sporty side of the ride-versus-handling equation. A 61.8-mph slalom run and 0.79g of lateral grip put the Sorento near the top of the class in terms of dynamic capability, yet the freeway ride remains controlled, not busy and always confident.
That said, an expedition to L.A.'s pothole-ridden warehouse district with its long-abandoned railroad tracks revealed the limits of the European-style sportif suspension's ability to soak up the worst that the road has to offer. The suspension really could stand to breathe a bit better and use a bit more travel to soak up this sort of thing. We're not looking for Kia to make the Sorento into a marshmallow with a Toyota badge, but then again you wouldn't want to use this carlike crossover as a delivery van in downtown Detroit. Yet even under these extreme circumstances, our test vehicle didn't register a single rattle or buzz from the interior or the undercarriage.
Interior, Seating and Cargo
While our EX V6's all-black interior lacks visual interest, there are a number of interesting features worth pointing out. For example, keyless ignition/entry is standard. A cleverly designed (yet not overdesigned) tilt-and-telescoping steering wheel features integrated controls for audio/cruise and Bluetooth, all standard. Also standard is dual-zone climate control with flow-control vents built into the B-pillars for the second-row passengers, as is an auxiliary/USB/iPod jack at the base of the center stack.
While rear-mounted sonar parking aids are standard, our pre-production Sorento EX V6 sneaked into the press fleet with a mishmash of optional items, some of which are part of larger packages. Things like our heated front seats and rearview camera integrated into the mirror only come within the $2,700 PK2 Premium pack that should also include roof rails and a sunroof. Because of this mongrel status, our $30,690 as-tested price for this 2011 Kia Sorento EX V6 is not entirely accurate.
We've already mentioned the EX V6's standard third-row seat, but we failed to tell you that it really is a kid-only exercise, with somewhat difficult ingress/egress and compromised space for adult-scale limbs. The seats themselves aren't as pathetic as those in a Mitsubishi Outlander, but just like most midsize crossovers, this is no Toyota Sienna (or Ford Flex, for that matter).
A comfortable eight-way power driver seat is standard, but leather upholstery will cost extra. We also found the second-row seats more than generously proportioned, and a rear-entertainment DVD system with headphones is optional. We wish we could've sampled the optional navigation system with real-time traffic and 550-watt 12-speaker Infinity premium surround system.
With all three rows occupied, the Sorento's luggage space is a mere 9 cubic feet, although you'll find a generous 37 cubic feet available behind the second-row seat, while total cargo capacity of 72.5 cubic feet behind the front seats nearly leads the class. In comparison, the RAV4 offers a maximum of 73 cubic feet, while the Equinox has just 63.7 cubic feet.
Safety
Neither the NHTSA nor IIHS tests have been published, but with standard dual front airbags, front seat-mounted side airbags and side curtain airbags, plus active headrests, ESP, ABS, EBD and hill-start assist and downhill-descent control, the 2011 Kia Sorento promises to be well regarded by those who rate safety systems. We can tell you the standard ventilated front disc brakes and solid rear disc brakes work very well, bringing the Sorento to a halt from 60 mph in just 120 feet. Of the six stops we performed, the longest was 123 feet and the brake pedal remained trustworthy.
We can also vouch for the stability control system, which effectively reins in shenanigans without being a nuisance. There's only a 1.5-mph difference in slalom speeds between when the stability control is engaged and when it's disengaged, which tells you the hardware and software were developed in concert with one another rather than by chassis engineers and liability lawyers in conflict with one another.
Closing Thoughts
Without much fanfare or marketing (yet), Kia appears to have produced a truly class-leading midsize crossover. For the time being, the 2011 Kia Sorento EX V6 is nipping at the heels of one of the best in the world, the Toyota RAV4 V6. And, yes, were this a true comparison of midsize crossovers, we'd likely toss into the crowded pool (61 models by our last estimate) a 2010 Subaru Outback and a 2010 Chevrolet Equinox, both all-new and full of promise.
We're impressed with the polish, poise and performance of the all-new 2011 Kia Sorento. It continues to prove that Kia and Hyundai have earned the right to be considered a big-time car company.
The manufacturer provided Edmunds this vehicle for the purposes of evaluation.
By Chris Walton
Chief Road Test Editor
Edmunds.com
Monday, January 18, 2010
Kia Soul Named "Best Hatchback of 2010" by Cars.com
Award-Winning Kia Urban Passenger Vehicle Honored by Popular Online Automotive Site
# Kia Soul outpaces competition in increasingly competitive segment
# Soul offers unique styling and an abundance of personalization options, safety features and value
IRVINE, Calif., January 15, 2010 - Hot on the heels of being named "Small Car of the Year" by FAMA Magazine, Kia Motors' popular five-door has been named "Best Hatchback of 2010" by online automotive authority Cars.com, visited by more than 10 million car buyers each month. Also recently given two "Top Safety Picks" by the Insurance Institute for Highway Safety (IIHS), named one of the "Most Exciting Cars of 2010" by TIME.com, one of "10 Great and Safe Rides for Teens" by AutoWeek magazine and named to the "Top 10 Back-to-School Cars" list by Kelley Blue Book's kbb.com as well as the top ten "Consumers' Favorite Cars for College Students" list by Edmunds.com, Soul was honored by Cars.com for definitive styling, excellent safety features, agile handling and overall value.
"Designed for consumers looking for a new way to roll, Soul offers an unbeatable combination of style, personalization, safety features, and value," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "Soul kicked off our largest brand transformation ever, followed closely by Forte compact sedan, Forte Koup and the all-new 2011 Sorento crossover, effectively raising our brand profile. The Cars.com honor shows Soul's perpetual appeal as it continues to receive consumer and media acclaim and attract new buyers to Kia showrooms."
Of nearly 70 all-new or redesigned cars for 2010, Cars.com reviewed and selected the top vehicles across six automotive categories, including Best New SUV of 2010, Best New Compact of 2010, Best New Hatchback of 2010, Best New Hybrid Hatchback of 2010, Best New Hybrid Sedan of 2010 and Best New Wagon of 2010. Each category winner presented outstanding value, safety features, interior comfort, handling and attractive styling.
Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors' affordable halo vehicle offers an attractive starting price below $14,000. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging. In addition to presenting an immense amount of style and value, Soul also offers an extensive list of standard safety features, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.
Kia Product Line
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The vehicle line features the stylish Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CUV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at Kia Motors Manufacturing Georgia, Kia's first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
# Kia Soul outpaces competition in increasingly competitive segment
# Soul offers unique styling and an abundance of personalization options, safety features and value
IRVINE, Calif., January 15, 2010 - Hot on the heels of being named "Small Car of the Year" by FAMA Magazine, Kia Motors' popular five-door has been named "Best Hatchback of 2010" by online automotive authority Cars.com, visited by more than 10 million car buyers each month. Also recently given two "Top Safety Picks" by the Insurance Institute for Highway Safety (IIHS), named one of the "Most Exciting Cars of 2010" by TIME.com, one of "10 Great and Safe Rides for Teens" by AutoWeek magazine and named to the "Top 10 Back-to-School Cars" list by Kelley Blue Book's kbb.com as well as the top ten "Consumers' Favorite Cars for College Students" list by Edmunds.com, Soul was honored by Cars.com for definitive styling, excellent safety features, agile handling and overall value.
"Designed for consumers looking for a new way to roll, Soul offers an unbeatable combination of style, personalization, safety features, and value," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "Soul kicked off our largest brand transformation ever, followed closely by Forte compact sedan, Forte Koup and the all-new 2011 Sorento crossover, effectively raising our brand profile. The Cars.com honor shows Soul's perpetual appeal as it continues to receive consumer and media acclaim and attract new buyers to Kia showrooms."
Of nearly 70 all-new or redesigned cars for 2010, Cars.com reviewed and selected the top vehicles across six automotive categories, including Best New SUV of 2010, Best New Compact of 2010, Best New Hatchback of 2010, Best New Hybrid Hatchback of 2010, Best New Hybrid Sedan of 2010 and Best New Wagon of 2010. Each category winner presented outstanding value, safety features, interior comfort, handling and attractive styling.
Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors' affordable halo vehicle offers an attractive starting price below $14,000. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging. In addition to presenting an immense amount of style and value, Soul also offers an extensive list of standard safety features, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.
Kia Product Line
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The vehicle line features the stylish Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CUV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at Kia Motors Manufacturing Georgia, Kia's first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Thursday, January 14, 2010
Kia Soul Named "Small Car of the Year" by FAMA Magazine
Award-Winning Kia Urban Passenger Vehicle Honored by Top Hispanic Women's Publication
# Kia five-door selected for numerous consumer-friendly attributes
# Soul's value, safety features and styling enhance overall appeal
IRVINE, Calif., January 11, 2010 – Adding even more recognition to its growing list of accolades, the 2010 Kia Soul was named "Small Car of the Year" by FAMA Magazine during an award presentation at the 2010 North American International Auto Show (NAIAS) in Detroit. Also named one of "10 Great and Safe Rides for Teens" by AutoWeek magazine, one of the "Most Exciting Cars of 2010" by TIME.com, given two "Top Safety Picks" by the Insurance Institute for Highway Safety (IIHS) and named to the "Top 10 Back-to-School Cars" list by Kelley Blue Book's kbb.com, Soul was selected by FAMA for its extensive list of safety features, dynamic styling, impressive interior room and value
"Soul offers today's consumer a practical and attractive option with a more than impressive package of vibrant styling, extensive safety features and standard amenities," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "In today's economy we feel it's important that buyer's don't have to sacrifice these necessities for overall value, and Soul delivers."
Editors from FAMA selected the top vehicles across six categories, including Editor's Choice Award, Green Car/Hybrid of the Year, Best Luxury Sport Utility, Sport Car of the Year, Small Car of the Year and Car of the Year for Women. Each vehicle considered possessed a long list of safety features, impressive styling, interior space and value.
Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors' affordable halo vehicle offers an attractive starting price below $14,000. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging.
In addition to presenting an immense amount of style and value, Soul also offers an extensive list of standard safety features, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
# Kia five-door selected for numerous consumer-friendly attributes
# Soul's value, safety features and styling enhance overall appeal
IRVINE, Calif., January 11, 2010 – Adding even more recognition to its growing list of accolades, the 2010 Kia Soul was named "Small Car of the Year" by FAMA Magazine during an award presentation at the 2010 North American International Auto Show (NAIAS) in Detroit. Also named one of "10 Great and Safe Rides for Teens" by AutoWeek magazine, one of the "Most Exciting Cars of 2010" by TIME.com, given two "Top Safety Picks" by the Insurance Institute for Highway Safety (IIHS) and named to the "Top 10 Back-to-School Cars" list by Kelley Blue Book's kbb.com, Soul was selected by FAMA for its extensive list of safety features, dynamic styling, impressive interior room and value
"Soul offers today's consumer a practical and attractive option with a more than impressive package of vibrant styling, extensive safety features and standard amenities," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "In today's economy we feel it's important that buyer's don't have to sacrifice these necessities for overall value, and Soul delivers."
Editors from FAMA selected the top vehicles across six categories, including Editor's Choice Award, Green Car/Hybrid of the Year, Best Luxury Sport Utility, Sport Car of the Year, Small Car of the Year and Car of the Year for Women. Each vehicle considered possessed a long list of safety features, impressive styling, interior space and value.
Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors' affordable halo vehicle offers an attractive starting price below $14,000. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging.
In addition to presenting an immense amount of style and value, Soul also offers an extensive list of standard safety features, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Friday, January 8, 2010
Kia Motors Unveils Advanced Infotainment System Powered by Microsoft®
# Kia UVO, short for "Your Voice," features a breakthrough user interface that provides simple and quick access to your vehicle's multimedia and infotainment systems
# UVO is the first in-vehicle solution to integrate full Microsoft® intelligent speech engine technology
IRVINE, Calif., January 5, 2010 – Kia Motors America (KMA) today unveiled an innovative and intelligent in-car communications and entertainment system, "UVO powered by Microsoft®," to be available in select Kia vehicles starting this summer. UVO provides consumer friendly voice- and touch-activated experiences for simple management of music files and hands-free mobile phone operation. Co-developed with Microsoft and based on Windows Embedded Auto software, UVO is an easy-to-use, hands-free solution that allows drivers and passengers to answer and place phone calls, receive and respond to SMS text messages, access music from a variety of media sources and create custom music experiences.
Understanding drivers want and need intuitive controls, Kia Motors and Microsoft® designed UVO to enable a new level of voice recognition through Microsoft® speech technology. UVO users will be able to access media content and connect with people through simple, quick voice commands without having to navigate through menus. By supporting complex grammar, UVO needs only short voice commands to connect drivers and passengers with their desired functions. An interactive system, UVO responds to inquiries such as "What's playing?" and provides audible answers and related functions, helping to keep drivers' eyes safely focused on the road ahead of them.
UVO also brings advancements to in-car technology through an immersive user experience. The interface features a 4.3-inch, full-color display that provides detailed information on media content, phonebook data and vehicle information, and the screen also doubles as a rear-view camera when the shifter is put in reverse. UVO is an open platform that seamlessly integrates with a wide variety of mobile phones, music players and other devices, making it easy for drivers to quickly pair devices.
"UVO powered by Microsoft® is a breakthrough for in-vehicle infotainment that helps allow drivers and passengers to safely and easily use all of their personal technologies to create personalized in-vehicle communications and entertainment experiences," says Michael Sprague, vice president, marketing, KMA. "Collaborating with Microsoft, Kia Motors is able to offer drivers an experience that will provide our cars with a clear competitive advantage."
"We are very excited with the customized approach Kia Motors is bringing to in-car infotainment," says Kevin Dallas, General Manager of Microsoft's Windows Embedded Business division. "Kia's UVO system demonstrates how the power of Windows Embedded technology can keep consumers connected to the devices, information and entertainment that matters to them most."
Based on the award-winning Windows Embedded Auto platform, UVO can be updated easily as new consumer devices continue to be introduced to the market.
UVO will debut this summer in the all-new 2011 Kia Sorento CUV and will be extended to additional Kia vehicles as part of the brand's technological evolution. Kia Sorento, Soul, Forte and Forte KOUP already come standard and at no extra cost with Bluetooth® wireless technology connectivity, iPod®/MP3/USB connectivity, and a three-month SIRIUS® satellite radio subscription.
UVO will be shown for the first time at the 2010 International Consumer Electronics Show (CES) in Las Vegas, January 7-10, in both the Kia Motors and Microsoft booths and representatives from both companies will be on-hand for demonstrations.
Key Features of UVO, powered by Microsoft:
# Advanced Speech Recognition: Intelligent Microsoft® speech technology is trained to the system operator's voice, creating a personal profile and allowing for up to two different voice profiles in various languages. Support for large grammar commands and faster response time means the content is delivered when you ask for it. Kia Motors' UVO system is the first in-vehicle solution to integrate full Microsoft® speech engine technology.
# Natural Interface Advancements: A full-color, easy-to-use in-dash monitor allows occupants to quickly scroll through media and mobile device content through intuitive voice and touch-screen commands.
# Custom Media Experiences with MyMusic: UVO's "Jukebox" function features a 1GB hard drive for media storage, allowing users to rip music from CDs or an MP3 player into personal MyMusic folders and store up to 250 songs sorted by title and/or artist – all through voice commands. The system can shuffle through an MP3 player or AM/FM and SIRIUS® radio stations and instantly identify what's playing all through simple voice commands.
# Rear Backup Camera: When the vehicle is put in reverse, a built-in rear backup camera uses UVO's in-dash display to provide clearer images of the environment behind the car assisting the driver to identify certain objects that otherwise may be difficult to see.
# Ability to Continuously Update Features and Services: Based on a flexible Windows Embedded Auto platform, updates and services can be delivered in a number of ways (over-the-air, over-the-Web) for Kia to continue to provide a superior user experience after the system enters the market.
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time contributing to the brand's continued gains in U.S. market share. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at Kia Motors' first U.S.-based manufacturing facilities in West Point, Georgia, will further enhance the Kia lineup.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
# UVO is the first in-vehicle solution to integrate full Microsoft® intelligent speech engine technology
IRVINE, Calif., January 5, 2010 – Kia Motors America (KMA) today unveiled an innovative and intelligent in-car communications and entertainment system, "UVO powered by Microsoft®," to be available in select Kia vehicles starting this summer. UVO provides consumer friendly voice- and touch-activated experiences for simple management of music files and hands-free mobile phone operation. Co-developed with Microsoft and based on Windows Embedded Auto software, UVO is an easy-to-use, hands-free solution that allows drivers and passengers to answer and place phone calls, receive and respond to SMS text messages, access music from a variety of media sources and create custom music experiences.
Understanding drivers want and need intuitive controls, Kia Motors and Microsoft® designed UVO to enable a new level of voice recognition through Microsoft® speech technology. UVO users will be able to access media content and connect with people through simple, quick voice commands without having to navigate through menus. By supporting complex grammar, UVO needs only short voice commands to connect drivers and passengers with their desired functions. An interactive system, UVO responds to inquiries such as "What's playing?" and provides audible answers and related functions, helping to keep drivers' eyes safely focused on the road ahead of them.
UVO also brings advancements to in-car technology through an immersive user experience. The interface features a 4.3-inch, full-color display that provides detailed information on media content, phonebook data and vehicle information, and the screen also doubles as a rear-view camera when the shifter is put in reverse. UVO is an open platform that seamlessly integrates with a wide variety of mobile phones, music players and other devices, making it easy for drivers to quickly pair devices.
"UVO powered by Microsoft® is a breakthrough for in-vehicle infotainment that helps allow drivers and passengers to safely and easily use all of their personal technologies to create personalized in-vehicle communications and entertainment experiences," says Michael Sprague, vice president, marketing, KMA. "Collaborating with Microsoft, Kia Motors is able to offer drivers an experience that will provide our cars with a clear competitive advantage."
"We are very excited with the customized approach Kia Motors is bringing to in-car infotainment," says Kevin Dallas, General Manager of Microsoft's Windows Embedded Business division. "Kia's UVO system demonstrates how the power of Windows Embedded technology can keep consumers connected to the devices, information and entertainment that matters to them most."
Based on the award-winning Windows Embedded Auto platform, UVO can be updated easily as new consumer devices continue to be introduced to the market.
UVO will debut this summer in the all-new 2011 Kia Sorento CUV and will be extended to additional Kia vehicles as part of the brand's technological evolution. Kia Sorento, Soul, Forte and Forte KOUP already come standard and at no extra cost with Bluetooth® wireless technology connectivity, iPod®/MP3/USB connectivity, and a three-month SIRIUS® satellite radio subscription.
UVO will be shown for the first time at the 2010 International Consumer Electronics Show (CES) in Las Vegas, January 7-10, in both the Kia Motors and Microsoft booths and representatives from both companies will be on-hand for demonstrations.
Key Features of UVO, powered by Microsoft:
# Advanced Speech Recognition: Intelligent Microsoft® speech technology is trained to the system operator's voice, creating a personal profile and allowing for up to two different voice profiles in various languages. Support for large grammar commands and faster response time means the content is delivered when you ask for it. Kia Motors' UVO system is the first in-vehicle solution to integrate full Microsoft® speech engine technology.
# Natural Interface Advancements: A full-color, easy-to-use in-dash monitor allows occupants to quickly scroll through media and mobile device content through intuitive voice and touch-screen commands.
# Custom Media Experiences with MyMusic: UVO's "Jukebox" function features a 1GB hard drive for media storage, allowing users to rip music from CDs or an MP3 player into personal MyMusic folders and store up to 250 songs sorted by title and/or artist – all through voice commands. The system can shuffle through an MP3 player or AM/FM and SIRIUS® radio stations and instantly identify what's playing all through simple voice commands.
# Rear Backup Camera: When the vehicle is put in reverse, a built-in rear backup camera uses UVO's in-dash display to provide clearer images of the environment behind the car assisting the driver to identify certain objects that otherwise may be difficult to see.
# Ability to Continuously Update Features and Services: Based on a flexible Windows Embedded Auto platform, updates and services can be delivered in a number of ways (over-the-air, over-the-Web) for Kia to continue to provide a superior user experience after the system enters the market.
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time contributing to the brand's continued gains in U.S. market share. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at Kia Motors' first U.S.-based manufacturing facilities in West Point, Georgia, will further enhance the Kia lineup.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
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